Is there really a difference between Realtors? Are you kidding, of course there is.  In any business there is a difference in the professionals you employ.

Did you know that approximately 1% of Realtors do 90% of the business?  Why does that matter to me?  Well you are trusting your biggest asset to be sold by someone you haven’t even checked out?  Would you do that with your retirement?  Why would you trust that type of transaction with anybody else but the best? Ok, so here is what makes a Realtor the best. You should never judge on commission.  You should judge on competency.  You should ask for documentation along with references.

If a “star Realtor” cannot provide references or documentation of sales ability you should never entrust your home to them.  You should also ask for a complete and concise marketing plan.  Do they market on the internet, and how do they market on the internet.  The reason this is important is because over 80% of home buyers are looking online for their next home.  That would probably be an integral part of the marketing plan.  Don’t you think?  Just because they have a website does not mean they are internet savvy.

Any Realtor worth their commission will have an extensive line of marketing encompassing several different avenues in which to market your home. There is never one “secret” marketing outlet that will work to sell your home.  You want the broadest exposure you can receive.

Another myth in the real estate industry are those wonderful home magazines.  Although, they do have some value, most Realtors will tell you they market in them to either build branding or to appease their seller.  I guess the question for you would be do I want my home sold or do I want to see it in a pretty magazine that is most likely outdated and will likely never generate a buyer.  If you have questions on how to market your home, a market evaluation, or would like a list of my “recent” references please visit my website or give me a call at 405-922-2968.