With all the evidence these days that an online presence is essential for a successful real estate business, far too many agents are still not taking advantage of their online tools.
Although I could discuss several other avenues of online marketing such as social media, email campaigns, SEO, etc… I want to drive the topic straight to your real estate website. One of the greatest online and offline resources you have as a real estate agent is a professional real estate website. Now, don’t get fooled into thinking that your website is valuable just because it simply exists, you need to be sure to add value to it. If you are doing it right, you should be referring your Sphere of Influence (clients, friends, family, acquaintances) to your website everyday.
Here are a couple of questions you should be asking yourself:
- Does my website have local market information?
- What kind of community data do I have?
- Do I have any real estate related guides or helpful tips
- Do I refer people to my website to find out more information about me or current listings?
- Overall, does my website help establish me as THE local expert?
With 87% of home transactions beginning online, it is essential that you are taking some time each week to establish your online image. If you can’t answer all of these questions confidently, it’s time to take a look at what you are doing online. If you need help or want us to evaluate your website, feel free to give us a call at 800-656-1646 x 5329 or email us at email@example.com