By Jim Cornelius
News Editor    

No sector has felt the economic earthquake that shook America and the world more strongly than the real estate market.   

Changing its name and its location, Sisters’ RE/MAX Revolution is adapting to changes in the market and in the way people want to use technology to find properties.

RE/MAX Revolution (formerly RE/MAX Town & Country Realty) has moved to a new location in Outlaw Station, right next door to High Desert Hair Co. and around the corner from Ray’s Food Place.   

Longtime agent Sandy Goodsell loves the new location, which features a modern technological infrastructure and an efficient layout, all on one level. “We have a different environment here, but it seems to be more energetic,” she said. “I love it. I absolutely think it is the best thing we could do.”    

Outlaw Station offers higher visibility for RE/MAX Revolution and a dynamic environment as more businesses locate in the shopping plaza. The plaza is home to Ray’s and High Desert Hair Co., along with Top Pin Archery and South Valley Bank. A new Subway is under construction just across the parking lot.    

RE/MAX Revolution has had some success adapting to a profoundly changed market. Goodsell recently ranked 14th out of 3,000 RE/MAX agents in the four-state Pacific Northwest region in sales. That reflects the agency’s commitment to learning the ropes of handling different kinds of sales in a distressed market.    

Everybody in the office has achieved the status of Certified Distressed Property Expert, noted RE/MAX Revolution principal, Peter Storton. Working with clients to determine the best course of action – short sale, foreclosure or some other avenue – requires knowledge of how to navigate the legal and financial aspects of the sale, but even more important, it requires time and commitment to helping clients with a very tough process.”We see a lot more emotion when there’s a distressed property involved, so we almost have to be counselors,” Goodsell observed.    

There is some activity in the market, despite hard times. Storton said that the second-home market is “a tough market anymore,” and the fact that many sales are contingent upon selling another property makes things complicated. But there are good values out there.    

Goodsell notes that while “the $300,000 to $500,000 market is kind of stuck still,” the under $300,000 market is doing relatively well. “If they’re priced right, they’ll sell,” she said. “If they’re priced for today’s market, they’ll sell.”    

RE/MAX Revolution is focusing on the use of technology – from social media networking to conference room displays of virtual tours to enhance their ability to serve their clients.    

“(We’re) giving people in our community anything they would get in a metropolitan area,” said Storton. Virginia Asson is leading the technological charge for RE/MAX Revolution.    

The name change and the move to Outlaw Station represent a commitment to Sisters.”You get into this business and you go through difficult times,” Storton said. “You either get out or you get in deeper. I’m getting in deeper.”    

RE/MAX Revolution is located at 625 Arrowleaf Trail, Ste. 104. For more information visit http://www.iLoveSisters.com or call 541-549-3333.