Real Living Country Ranch’s agents are changing the yard signs around town. Everyone loves the look of thge new signs! While we are busy in Bullhead City, Fort Mohave and Mohave Valley helping buyers and sellers achieve their real estate dreams, the Real Living website techs have been busy growing our website presence. This is great news for sellers looking to sell their home and buyers looking to buy their home. I would like to share an article on written by WAV Group WIN. (www.wavgroup.com)
Real Living is among the fastest growing franchise groups in the United States and have a track record of of impressive accomplishments. Today they represent more than 400 offices and more than 10,000 agents. Entrepreneur Magazine, Inman News, Swanepol Trends Report and a 96% satisfaction rating (As surveyed by QSC) among consumers are among the accolades. In an announcement today, they unveiled a new consumer facing franchise website developed by industry technology leader, LPS. LPS has been the technology provider for many leading broker organizations, including the supplier of website services to Home Services of America, a Berkshire Hathaway company.
WAV Group sees this a a major game changer among Broker and Franchise websites. Real Living has a large footprint of brokerages across America, that will now be laced together through this new web property. Strategically, they have taken a page out of the RE/MAX and Century 21 web strategy handbook, powered by eNeighborhoods. The model is that consumers who search on the RealLiving.com website are dynamically and seamlessly redirected to a local office website where IDX listings are viewed.
According to WAV Group WIN Reports, Realliving.com is already climbing the rankings of the most popular consumer real estate websites in the country. According to Experian Hitwise, Realliving.com moved up from a traffic ranking of 340 in the United States to a ranking of 311 in a matter of 2 weeks, reporting a unique visitor count of just over 39,000 visitors a week. They have seen an even more dramatic lift in page views, which relates directly to engagement. Again, over a two week period, realliving.com has moved from a ranking of 433 in America up to 373 with a promising result of 211,000 page views per week. In looking at the success of other LPS driven web properties like edinarealty.com and socalmls.com, our forecast is that they will drive higher on this performance over time as the new site engages consumers at a deeper level as a result of the deep property centric information provided around each listing. This is already bearing out in the Time Per visit category where realliving.com has moved from a rank of 815 up to 596 in the real estate category with an average time per visit of just under 10 minutes. As a benchmark, SocalMLS.com is the top real estate website in the United States in time of visit of 56 minutes. (note: SoCALMLS is also powered by LPS)
Key new features on the site include:
•Social Network integration to share property on Facebook, linkedin, twitter, etc
•Alll IDX data
•Housing Values, area demographics, economic data, school information, environmental, quality of live, mapping
•Rate this house (lets consumers keep track of their favorite homes)
Listing Syndication for Real Living is now being managed by LPS Data Vault rather than other syndication providers, Point2 or ListHub. According to Matt Kaufman of Real Living, Data Vault has many advantages that meet their needs including minimizing the complexity of directing consumers to the desired listing detail page; economic advantages; robust reporting on traffic sources across syndication sites, and most importantly – Data Vault has a full featured data rights management platform that allows RealLiving to keep control of their listing information out on the syndication sites and control the timelines and accuracy of those listings.