Elk Grove

Why joining RE/MAX Gold is one of the most important decisions you can make for your career…

When I talk to successful agents in the Elk Grove area, I often get the same response;” I love my broker and the small environment that the office provides.” Usually, these agents are working for an individual broker whose name is on the sign. What these agents don’t understand is that the name on the sign speaks volumes of who you are. Like most agents, we depend on referrals to assist our business; the numbers reflect roughly 30% of our business comes directly from our referral base. What that means is that about 70% of the people we work with know nothing about us. That is where the brand recognition comes in.

Many Realtors are what I would call “agent centric.” They have been in the business for so long that they forget that there are actually some people who are not related to a realtor and aren’t quite sure how to select one. They may ask for a referral from a friend; but, most will respond to some form of marketing to make a decision on how to select a Realtor. If you have signs on every corner, billboards along the major freeways and commercial spots on TV and Radio, do you think you will garner more leads then a postcard mailed out intermittently as the time and budget allows?

RE/MAX is the most recognized brand in real estate and our agents enjoy direct referrals from REMAX.com and through local and national T.V. and Radio advertising. It is a real tangible reason why we say “Nobody sells more real estate than RE/MAX.”

Below are some of our informational but Funny videos helping you understand where REMAX comes from to help our Agents.