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Michelle Minzghor
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Posts Tagged ‘utah county’

Selling Strategies for a Soft Market #5

Thursday, March 11th, 2010

Home Improvements

There is a general rule in real estate that says, “Property will always gain value while the structures on it will always diminish in value over time.” But no matter the age of a Utah County home, no matter its location, regardless of its style of construction and decoration, as time goes by property owners have to continue to update and maintain their homes in order to maximize their real estate investment. How much of a return on your investment can you expect to glean from various remodeling projects, and what affect can they have on your Selling Success?

Key #5 – Return on Remodeling Investment & Competitive Edge

You will not glean a dollar-for-dollar return on your investment from remodeling and updating projects.

There, I said it.

Almost without exception, the money you spend on your home is not recouped in full when you sell it. Yes, a property’s value is maximized when it is in great shape and reflects the current trends in design, amenities, and layout. Yes, spending time and money upgrading and updating your home produces positive benefits in addition to the fact that you are living in a nicer home (don’t forget that part). But certain remodels, replacements, and additions generate a greater return on investment at resale than others.

Real estate industry lore says start with kitchens and bathrooms — that is what people care about the most and where you will gain the most bang for your buck when it is time to sell.

Not necessarily, says the analysis done by Hanley Wood LLC for the National Association of Realtors this last year. According to their study, upscale siding replacement earned the largest return on investment in the Utah County area, just over 82 percent of the job cost recouped.

Talk about unsexy! Most of us would much rather be picking out gorgeous granite countertops and hip appliances, or luxurious claw foot bathtubs. Next on the list is a kitchen remodel at (73 percent) return on investment, followed by adding a deck (72 percent), and replacing windows (71 percent).

Two additions that are commonly suggested in the Utah County area as excellent addition investments for a home recoup a surprisingly low percentage of the job cost, according to the study: adding a garage (59 percent), and adding another bathroom (58 percent). Curiously, adding a garage on a Pacific coast home recouped 88 percent of the job cost. I don’t think anyone from Hanley Wood has recently had to broom 10 inches of snow off of their car and scrape the ice off of their windshield before heading in to work on a frigid morning, in the dark.

Remember to put costs and values into context. Seemingly small differences in project scope or material quality can dramatically affect the final costs. It is also important to consider whether a remodeled space reduces the perceived number of rooms or the available finished square footage of a home. A small bedroom converted into a home office, or cannibalized for your cavernous new master bathroom, while a positive development in many respects, may reduce the number of bedrooms below the minimum expectations of prospective buyers, for example. Carving a half-bath out of unused storage space under a staircase, or over a garage, is an obvious gain.

Also, the older the remodeling project, the smaller the recouped job cost, but the longer a home owner gets to enjoy the benefits of the project. If you are getting ready to list your home on the Utah County real estate market, consider what your job costs will be, how long you will get to enjoy those home amenities, and what affect those improvements will have on the sale price of your property and its time on the market. A good real estate agent can help you with these questions a lot.

Finally, all other things being equal (read: asking price), the newer, nicer home sells first. Exterior projects seem to have the greatest affect and are the best value. Remember our discussions about the importance of Buyer’s first impressions? While some prospective Buyers seek properties that have remodeling needs, what many of us refer to as “fixer-uppers,” they are seeking properties whose asking prices are below the Utah County real estate market averages. The possibility of sweat equity can be a selling point, but the sale price will be negatively affected from the Sellers standpoint.

Stay tuned as we round out our 8 Keys to Selling Success – Strategies for our “soft” market by discussing #6 – Sales Incentives & Marketing Extras, #7 – Power Pricing, and #8 – The “It” Factor.

Remember to leave your question as a comment below, or e-mail MichelleMinzghor@homerealty.com

All the Best,

Michelle

Home Improvements Strategies for a Soft Market #5

Thursday, March 11th, 2010

Home Improvements

There is a general rule in real estate that says, “Property will always gain value while the structures on it will always diminish in value over time.” But no matter the age of a Utah County home, no matter its location, regardless of its style of construction and decoration, as time goes by property owners have to continue to update and maintain their homes in order to maximize their real estate investment. How much of a return on your investment can you expect to glean from various remodeling projects, and what affect can they have on your Selling Success?

Key #5 – Return on Remodeling Investment & Competitive Edge

You will not glean a dollar-for-dollar return on your investment from remodeling and updating projects.

There, I said it.

Almost without exception, the money you spend on your home is not recouped in full when you sell it. Yes, a property’s value is maximized when it is in great shape and reflects the current trends in design, amenities, and layout. Yes, spending time and money upgrading and updating your home produces positive benefits in addition to the fact that you are living in a nicer home (don’t forget that part). But certain remodels, replacements, and additions generate a greater return on investment at resale than others.

Real estate industry lore says start with kitchens and bathrooms — that is what people care about the most and where you will gain the most bang for your buck when it is time to sell.

Not necessarily, says the analysis done by Hanley Wood LLC for the National Association of Realtors this last year. According to their study, upscale siding replacement earned the largest return on investment in the Great Lakes region, just over 82 percent of the job cost recouped.

Talk about unsexy! Most of us would much rather be picking out gorgeous granite countertops and hip appliances, or luxurious claw foot bathtubs. Next on the list is a kitchen remodel at (73 percent) return on investment, followed by adding a deck (72 percent), and replacing windows (71 percent).

Two additions that are commonly suggested in the Utah County area as excellent addition investments for a home recoup a surprisingly low percentage of the job cost, according to the study: adding a garage (59 percent), and adding another bathroom (58 percent). Curiously, adding a garage on a Pacific coast home recouped 88 percent of the job cost. I don’t think anyone from Hanley Wood has recently had to broom 10 inches of snow off of their car and scrape the ice off of their windshield before heading in to work on a frigid morning, in the dark.

Remember to put costs and values into context. Seemingly small differences in project scope or material quality can dramatically affect the final costs. It is also important to consider whether a remodeled space reduces the perceived number of rooms or the available finished square footage of a home. A small bedroom converted into a home office, or cannibalized for your cavernous new master bathroom, while a positive development in many respects, may reduce the number of bedrooms below the minimum expectations of prospective buyers, for example. Carving a half-bath out of unused storage space under a staircase, or over a garage, is an obvious gain.

Also, the older the remodeling project, the smaller the recouped job cost, but the longer a home owner gets to enjoy the benefits of the project. If you are getting ready to list your home on the Utah County real estate market, consider what your job costs will be, how long you will get to enjoy those home amenities, and what affect those improvements will have on the sale price of your property and its time on the market. A good real estate agent can help you with these questions a lot.

Finally, all other things being equal (read: asking price), the newer, nicer home sells first. Exterior projects seem to have the greatest affect and are the best value. Remember our discussions about the importance of Buyer’s first impressions? While some prospective Buyers seek properties that have remodeling needs, what many of us refer to as “fixer-uppers,” they are seeking properties whose asking prices are below the Utah County real estate market averages. The possibility of sweat equity can be a selling point, but the sale price will be negatively affected from the Sellers standpoint.

Stay tuned as we round out our 8 Keys to Selling Success – Strategies for our “soft” market by discussing #6 – Sales Incentives & Marketing Extras, #7 – Power Pricing, and #8 – The “It” Factor.

Remember to leave your question as a comment below, or e-mail MichelleMinzghore@homerealty.com

All the Best,

Michelle Minzghor

Strategies For Our Soft Market

Tuesday, February 2nd, 2010

8 Keys to Selling Success — Strategies for our soft market. You must understand the effect that buyer’s first impression has on their interest in buying your Utah Valley home.

Key #3 – First Impressions:

1. Pick it up

2. Clean it up

3. Finish it up

4. Paint it & Un-decorate it

5. Illuminate it

One of the Four Fundamental Factors of Utah County real estate property values is condition.

The real estate industry statistic/urban legend says that a buyer formulates a strong first impression of your home within 15 seconds of seeing it. Multiply that by the “Internet factor,” or the shortened attention span of most (real estate buying) surfers who are looking at property, and the importance of first impressions takes on its true importance. Unlike the location of your property (which you cannot change), you have direct control of the condition of your home.

Remember our discussion of “Show Quality?” A home in “Show Quality” is clean, organized, and inviting. Pick it up and clean it up. Get rid of all but the last month’s magazines. Empty your property of all of the garbage on the premises. You may want to take this opportunity to re-establish your definition of “garbage” (and maybe your spouse’s definition as well). Take all of the recyclable materials to the collection centers. Make sure all of the laundry is cleaned, folded, and put away in its proper place. If something does not have a proper place, you probably don’t need it as badly as you need your house to sell.

Go after the garage and the basement too, while you’re at it. Remember, you want your home to stand out amongst the legions of other houses for sale in your price range, and this is an area that you can have a dramatically positive affect on.

Clean your house like all of the church ladies are coming over with their white gloves on! There are several really good cleaning professionals locally that can give your home a sparkle it may have never seen before, and for the price, this is an excellent option almost every time.

Pay particular attention to the window glass. We humans are a visual species, and even a little grime on a window, inside or out, is easily detected and will give an impression of dirtiness regardless of how spotless the rest of the home is.

We’ll learn about the importance of illumination below. Suffice it to say that you want to utilize your daylight as much as possible with your squeaky-clean windows. I cannot picture a home that is too clean.

My favorite is finish it up. Finish all of the little projects you have started, but never finished, around your home. You want to be selling your home as a finished product, not a work-in-progress. One of the best ways of soliciting low offers on your home is to have a list of items that are not complete. Buyers will “naturally” deduct the expense of finishing your projects from whatever your asking price is.

Again, this is an area where you can directly affect the successful sale of your home, so no complaining about your lack of selling success with a laundry list of home projects that you are trying to pass off on an unsuspecting buyer. “Honey Do’s” can be very expensive for a seller.

Another great Utah County real estate adage is: “Paint is worth $20 in the can and $2,000 on the wall.” Paint it & un-decorate it. Even a fresh coat of whatever great color you have on your walls will go a long way, but pay attention to your trim in particular.

Un-decorate is counter-intuitive. Most people have too much stuff, particularly if you have collections of anything. Pack most of your stuff (whatever you cannot sell, give away, or recycle) carefully away in boxes and get it off the walls, floors, and shelves. De-clutter. Clutter makes rooms seem much smaller, and your house less bright and inviting. People’s tastes vary widely, so your stellar collection of race cars, seashells, and all things nautical may very well turn off a buyer who is more interested in a clean, bright, well-cared-for home and great location.

Finally, illuminate it. As we have already said, humanity is a visual species. All forms of illumination take a back seat to our heavenly source 92 million miles away. Sunlight is your friend. Open the blinds and curtains. Replace any burned out or low-wattage bulbs with fresh new ones. If you are able, turn on every light in your home before any prospective buyers are scheduled to come view your property for sale. It makes a big difference, even in photographs.

Incorporate these first impression builders into your solid, well-thought-out plan to sell your home and you will be on your way to selling success, even in a “soft” market.

First Time Home Buyer Tax Credit in Provo, UT

Wednesday, September 9th, 2009

As a reminder to everyone who is a first-time home buyer in Provo and throughout Utah – the tax credit for $8,000 is still available. With the tax credit and the availability of so many nice homes in Provo, now is one of the best times ever for the first-time home buyer to get into a home. I recommend that you take advantage of the bank owned and short sale properties available. Though working with lenders can require some patients with short sales, now is a great time to get deep discounts on great homes in Provo and other Utah County areas. Remember that first-time home buyer means someone who has not owned a home in the last three years.

In addition to the tax credit for the first-time home buyer, Utah also has a grant called The Home Run 2 Grant. The Home Run 2 Grant was launched recently by Governor Gary Herbert and provides $4,000 to be used towards buying down interest, closing costs or down payment. The only contingency is that it has to be on a brand new, never been lived in home. Here is another great opportunity to save money and get into a nice home.

Market Recap

  • Avg. Sales Price: 379,000

  • Avg. Days on Market: 69

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