As I am getting so good in turning recent events into posts here I have one more. Recently while representing a buyer in the South Jordan/Herriman area, I came across a home seller that had listed his home with a discount brokerage. As the buyers agent I feel lucky in the fact he was a very educated and knowledgeable seller, however not experienced and without the support of a professional agent that was familiar with the South Jordan Herriman area was truly at a disadvantage. He let us know the time frame he was up against. He also not directly let us know he wasn’t sure where he stood in the current market. Was he ever lucky my buyers were fair people and also didn’t want to risk missing on his home in South Jordan. He also was lucky to have an agent working for the buyers that wasn’t afraid to help him understand the sales process and get this home closed in the time that both seller and buyer needed.

Once we were completed with the purchase of this home the “seller” contacted me with a nice thank  you in the form of a referral and told me he now understood the value of having a professional Realtor representing him and that he also now realized we just do not put signs up in yards.

In keeping with my pattern here is an article I found on Selling and negotiating on your home in South Jordan and Herriman.

There are many misconceptions when it comes to successfully negotiating the sale of your house. While a seller shouldn’t fully divulge the reasoning behind the sale, this does not mean a rigid demeanor will give you the best results. Follow a few negotiating tips to optimize your final price.

Get Information. Being well informed about your market is the first step to being a shrewd negotiator. Comb all available resources regularly to stay on top of developments and shifts in the marketplace.

A real estate agent is a priceless asset to have for research purposes. Besides experience with your market, an agent also has access to comparable market analyses (CMA). These reports list properties in your location that are currently on the market or have sold. Pay attention to the houses that have sold and what features came with these properties. The amenities your house provides could boost your asking price. Always try to get the latest CMA, as market fluctuations can quickly render your information outdated.

Buyer’s or Seller’s Market. It’s important to know if your house is located in a market favorable to a seller or a buyer. Obviously, a seller’s market is what you want, since these areas will lend more leverage when negotiating. This does not mean you can’t have leverage in a buyer’s market. If you’re selling in a buyer’s market, you’ll need to get information on prospective buyers. If a buyer “falls in love” with your house, or is in dire need to find a home, then you can have an advantage when fielding offers.

Don’t Show Your Motivation. While knowing a buyer’s motivation is greatly beneficial, a buyer knowing yours is equally harmful. Maintain solid footing in the negotiation by not sharing too much information. An empty house with disconnected utilities will point to a seller desperate for an offer. And every buyer or agent is looking for signs that you’re under a tight deadline. Keep your house staged and in good upkeep. And don’t let agents or buyers know your moving timeline or deadline. The negotiations will turn out far better if you do not appear pressured by finances or time.