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Lucky Luecke
Managing Broker
    Years of Experience: 15

    ABR - Accredited Buyer Representative
    CRS - Certified Residential Specialist
    CSP - Certified Home Specialist
    GRI - Graduate Residential Institute

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Office: (615) 896-2733

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Red Realty
522 Uptown Square
Murfreesboro, TN 37129
(615) 896-2733

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Posts Tagged ‘Career in Real Estate Murfreesboro Tennessee’

Real Estate Career – Part III

Tuesday, February 28th, 2012

Stability & Opportunities. Many Real Estate Companies have come & gone during the last 3-4 years.  Red Realty, on the other hand, has prospered & has received recent recognition from the National Business Journal as one of the most successful real estate companies in Middle Tennessee.  The distinctive, Red Realty signs are seemingly everywhere; they literally dot the landscape, both in Residential & Commercial markets, thereby providing leads & opportunities for all of it’s agents.  Those who have chosen to work Opportunity Time, have clearly benefited from leads that would likely not have been available otherwise.  Some Red Agents have seen their real estate business income flourish by representing builders at New Developments, unlike some real estate companies who hit agents with a double whammy by charging extra referral fee deductions  from commissions ranging from 40-50% for leads generated by their company web site, or additional fees for including agent profiles on those same company web sites.  Red Realty does none of that.  Moreover, Red tries not to nickel & dime it’s agents.  For example, many other companies charge agents 5 cents/page to run black & white copies run through their office printer.  Others charge “hotel fees” each month for using their training room & monthly technology fees (for obsolete equipment) & advertising fees regardless of whether or not agents even have any listings.  Some agents at other companies have felt burned by having to compete with their own Broker for listings and/or buyers.  That is not the case at Red.

Freedom to Refer Clients & Customers to Service Providers that you feel are best. Red Realty does not coerce it’s affiliates or their clients into using businesses where owners or brokers may have a financial interest.  This may surprise some of you but agents at some local companies are required to use certain Title Companies, Lenders & other Real Estate Service Providers that are owned or partially owned by the real estate company in which they are affiliated.  After reviewing such disclosures which are part of closing documents on the “other side” of transactions involving Red Realty & it’s clients, it has become abundantly clear that some real estate companies are effectively gouging their own clients with abnormally high Lender & Title Company fees.  That practice has enabled at least one real estate company to try to entice agents to join their company with too good to be true, commission splits, etc.  Well, can you imagine what will happen down the road when clients of those types of companies discover that they were forced to pay much higher than customary rates for said services?  Agents within those companies I believe, will likely face the ire (& loss of credibility & future referrals) from past clients who, most assuredly, will discover at some point, that they were duped into paying unnecessary & excessive charges.

As stated in the foregoing three part series, the discussion points expressed are illustrative & not intended to be all inclusive.  Red Realty is open to adding high character affiliates, just like YOU!  For consideration for affiliation at the Murfreesboro Red Realty office, call or text me on my cell phone, 615-519-4040.

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Real Estate Career – Part II

Tuesday, February 21st, 2012

 Training, education, and resources at Red Realty are second to none in Middle Tennessee.  Red has the Cutting Edge Technology, innovative web site (that generates leads), iPhone apps, Intranet, EMail System, Prefered Builder Program, IDX leads, Boomtown leads, ect., that provide associates with the maximum ability to not only meet but to exceed clients needs.  There are some 40-50 formal, in house training  classes that are offered during the year, at different times of the day and on weekends to accommodate the varying and busy schedule of it’s Agents.  Additionally, Nationwide Training Instructors like Coach Burt, Jim Goddard and others are available for training sessions throughout the year, at NO ADDITIONAL CHARGE to Red Realty Affiliates!  Bi-monthly, less formal, but equally as effective MAC Meetings, enable real estate training topics and issues to be addressed in a very timely manner.  Better yet, all of this training is FREE to Affiliates, most often, Instructors are volunteers from Red itself, which further demonstrates and gives real meaning to the selfless nature of our company.  There is also a great deal of talent in house.  Many have demonstrated proficiency and success within the real estate profession as Brokers, others have attained multiple advanced real estate Designations and Awards.  Others are successful Builder/Realtors and others have previously owned and successfully managed their own companies.  Some are Real Estate Investors themselves or have developed large scale Residential and/or Commercial properties, while others work closely with Builders  successfully marketing New Construction or holding office and providing leadership for local Government.  Many Red Realty Agents go well beyond the call by volunteering their time and energy to selflessly assist those in need at their Church or in the Community.  Red Realty Agents also have unsurpassed access to ask questions and receive guidance from their respective Managing Broker.  You might be surprised to know that, that is not always the case elsewhere.  In the rare instances at Red when Broker access might be restricted due to schedule conflicts etc., the Owners, Staff and other Red Agents graciously provide help and assistance whenever possible.  That is teamwork personified.  The formal Mentoring Program which also helps to better ensure that new Affiliate(s) have the necessary skill and knowledge to reach their real estate goals is likely to appeal to others considering a real estate company affiliation change.

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Real Estate Career – Part I

Friday, February 17th, 2012

 Unlike other companies who seemingly recruit just bodies and who send out propaganda so frequently so as to almost border upon harassment, Red Realty continues to seek out measured growth, with high quality individuals.  Therefore, Red Realty keeps its eyes open for people who are selfless, who are true team players and who sincerely desire to do things the right way, legally and ethically; people with good hearts, if you will.

Our “recruitment” consist of focusing on the positives of Red Realty.  Making disparaging remarks about other Companies, their Agents or their practices is prohibited.  Many have shared instances of certain Agents and Brokers in other companies who are likely to be in violation of the Realtor Code of Ethics due to their unsavory and overly aggressive recruiting tactics or practices.  Not surprisingly, many of those same companies experience very high turnover, as gullible Agents/victims become disenchanted and even angry when things that were promised or represented to be a certain way during their recruitment, turned out to be the polar opposite in actual practice. 

Revenue Sharing which provides the opportunity for residual income each quarter as well as Retirement and Death Benefits from the team that you create and sponsor.  Unlike the limited number of Real Estate Companies who even offer some form of profit sharing, participants themselves state that their “profit sharing” plan is very convoluted, very hard to understand and allegedly, easily manipulated (by their Management), Red Realty’s Leveled Sponsorship Plan, on the other hand, is very easy to understand.  Red Affiliates do not have to attain and maintain a certain commission/sales level to be eligible as is true in one of these types of companies that have “profit sharing.”  Even in a “down” real estate market, Red Realty had distributed well over $100,000 each year to Affiliates participating within the Red Realty Sponsorship Program.

Company Culture which ensures that Affiliates and Staff are surrounded by persons who have excellent reputations and high character.  There are certainly other Real Estate companies that have persons with these same traits, however, many times, those same companies have a large number of Agents and/or Staff that either can not be trusted, have poor reputations, are selfish, unethical, etc.  Red Realty offices are medium in size and better able to facilitate a tighter knit, true family feel.  Decision makers are local, acceptable and able to respond quickly, when necessary, as opposed to some companies that must obtain “approval” from stodgy, bureaucratic. Franchise Companies.  Red Realty truly fosters a caring for one another type of environment.  At Red, there is also a concerted and sincere effort to mesh the needs of the community with the needs of it’s Associates whenever practicable.  You’ll probably come across some agents in other companies who are very open for an office change largely because they are tired of the stress caused by seeing the high frequency of Agent to Agent or Agent to Staff conflicts within their present offices.  Many have simply become disillusioned after seeing the back stabbing, cliquishness and/or seeing favoritism run amok within their current, sick, office environments.  Red Realty, although not perfect, is remarkably free of such drama and internal strife.  In my opinion, Red Realty has one of the best and most positive and pleasant office environments around and is a great place to conduct real estate business. 

Call Lucky Luecke 615.519.4040 for a Confidential Interview today!

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Seeking Best Buys Through Foreclosure or Distressed Sale Home Purchases? Buyer Beware!

Monday, December 19th, 2011

   There are many “good buys” in today’s market.  Some sellers have very little choice to get out from under by accepting sales prices and terms of sale that represent great value to home buyers in Middle Tennessee and throughout the country for that matter.

   Bank owned properties can be fraught with additional danger and risk for the unassuming home buyer, however.  A well informed buyer will want to have a knowledgeable buying agent to advocate for and to help protect their interests, particularly when buying real estate, as is, with no express or implied warranties!

   Did you know that many times a buyer and their agent will have reached a verbal agreement (e.g. meeting of the minds if you will), only to learn that a a 30+ page REQUIRED addendum then must be signed.  In one recent case, one of my agents and his buyer were given just 3 hours to review, sign, and return to the seller all such voluminous documents.

   That somewhat “coercive” practice, by that particular bank, reminded me of the TV series, Lost in Space… “Danger, Danger Will Robinson!”  Why would a seller place so much pressure on a buyer to sign such a one sided legal document?

   Probably several reasons.  I am finding many instances whereby sellers are hiding behind their right to be exempt from Property Condition Disclosure (because they have not resided in the property for 3 years).  However, a savvy realtor should advise their buyer to consider the following (illustrative only; not intended to be all inclusive):

  1. Request and previous inspection (termite, septic, well water tests), and appraiser required repair reports on said property. That information is likely to be highly informative to the buyer when assessing their risk and future repair costs.
  2. Request a list of repairs previously performed by the seller.  Obtaining such information would enable the buyer to inspect if said repair work were done in a quality and satisfactory manner.
  3. Read the fine print of these documents and recommend that said document be subject to their own attorneys review and approval.
  4. Beware of clauses that state that the buyer waives all rights to file any legal action against the seller for specific performances (while the seller retains all rights to sure the buyer, including for punitive damages).
  5. Beware of language that results in the buyer being obligated to pay $x/day/diem (typically ½ to .01% of sale price) to seller, for each day that elapses beyond the original closing date, regardless of reason for the delay!  Many times, closings of bank owned properties are delayed because of “clouds” on the title on the seller’s side (liens, etc)!  Is it fair that the buyer has to pay the seller even though the seller is the cause for the delay?  I also think not!
  6. Don’t believe seller’s overtures that by using seller’s title company to close the transaction, that the buyer will save considerable sums of money.  I know of one instance whereby a buyer was duped into thinking that and wound up paying excessively for the cost of notary services ($125.00) and further, the seller’s title company did not communicate that the seller only had 5 acres to convey verses the 11 acres specified by the contract.  The buyer unknowingly closed but discovered months later that they owned considerably less land than was expected.  Buyers should get their own survey, as a condition to sale, prior to closing.  Title Insurance policies do not protect buyers on land disputes without a survey.
  7. Be mindful of the fact that a bank may have previously contracted for mold to be removed (or simply covered up with paint).  Some required addendums clearly state that: “mold may have been cleaned but the seller does not warrant the cleaning, repairs or remediation, or that the property is free of mold.”
  8. Have a contingency in place if the buyer agrees to language such as: “the purchase price is insufficient to pay the sum of the closing costs, taxes, commissions, and any liens, then the seller shall have no further obligation to the buyer, including but not limited to, reimbursement for any expense.”
  9. Understand what could happen to a buyer if a Redemption Clause were to be enforced (i.e. “buyer understands that the property may be subject to redemption by the owner and that the buyer may be depossessed of the property.  Buyer agrees buyer shall have no recourse in the event the Right of Redemption is expressed.”  Note: this actual language has no time limit!

    10.  “As Is” also includes acceptance of properties that are in non compliance with building codes, zoning, land use requirements, etc.  Buyers, do your diligence before agreeing to all contract terms and conditions.

   For expert guidance (or training if you are an agent considering a real estate company change) when purchasing foreclosed and short sale properties, call my cell or text me.

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Seeking a Way to Better Ensure Continuous Income in Real Estate?

Friday, December 16th, 2011

   Look no further than Red Realty, Murfreesboro, Tennessee.  The reason why Red Realty agents produce among the highest levels of Gross Comparison Sales Income / Agent in Middle Tennessee is the wide ranging business and lead generating opportunities available to its affiliates.

   Red Realty’s Success Sharing Program is quite unique in that it is tied to revenue, not profitability, which often times can be easily manipulated.  Revenue calculations and figures are very easy to understand and therefore result in the desired incentive and motivation for individual participants as well as the company to reach and exceed their goals.

   Red Realty has shared over $100,000 to it’s agents in each of the last two years as a result of it’s extraordinary Revenue Sharing Program.  Many realtors typically experience fluctuating cycles in business income during their career.  Red Realty affiliates love this particular program because it is just one of several things offered which helps to ensure a more steady stream of income.

    Additionally, many real estate companies are in a retrenchment mode as they struggle to cover their expenses due to reduced income levels during this depressed real estate sales market and economy.

   Red Realty, on the other hand, is investing in its people and systems as it continues to grow its business and opportunities for all of its agents.

   Our Preferred Builder Program in and of itself has caused the phone to ring for a number of Red Realty agents whose yard signs dot the Middle Tennessee landscape!  We now have newly constructed homes available for sale in seven new developments with list prices ranging from starter homes from $120,000, to mid range homes in the $160-220k area, to $360k and higher end homes.

   With approximately 150 lots available, Red agents can work existing model homes in new construction developments, sell lots and negotiate pre sale house contracts for buyers or focus on existing home sale business.  Opportunities are abundant!  For further information, call me to find out how a Red Realty affiliation can benefit your real estate career and your quality of life!

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Serious Mistakes Homebuyers (and Their Agents) Make When Obtaining Homeowner Insurance for Their Middle Tennessee Home

Tuesday, April 12th, 2011

I continue to be amazed when I see large number of Real Estate Agents and Brokers who have no clue what a CLUE Report is and what risk Buyers incur by their Buyer’s Agents lack of knowledge on that particular subject.

In recent years, the Insurance industry has made changes in the manner in which it underwrites homeowner’s insurance policies by, in part, considering the claims history of a property.  Under CLUE (Comprehensive Loss Underwriting Exchange) guidelines, claims and inquiries are logged and kept on the database for 5 years.  Nine out of ten Insurers in that industry share this data.

The “potential” problem arises by what the homeowner’s insurance company considers as “excessive claims history.”  That review and subsequent determination has a materially adverse effect on the premiums charged to insure such property.  Many homeowner insurance companies however, do not check the database until well after closing.  By the language of the new Home Buyer’s insurance, the company has the right to cancel your policy or raise your premium if their review indicates an excessive claims history on your home, even if you have never had a claim yourself!

Said another way, the very reasonable quote, let’s say $600a year, some Buyers might have gotten for Homeowner Insurance a week or two before closing in their home purchase is then increased to $2,500 a year when the review, 6 months after closing, found “excessive claims.”  I don’t think Buyers would be very happy in that circumstance nor would they be happy with their Real Estate Agent for not discussing this potential issue at the time an Offer to Purchase was being prepared.

Yes, there are things that can be done to protect a Buyers’ interests by adding a term and condition to their Offer to Purchase.  A knowledgeable Agent should know this.  I teach Realtors real estate in Tennessee and can assure you that your interests would be protected if you allow me to serve you as a Buyers Agent in just this type of consideration.

Another area where Buyers Agents in Middle Tennessee are negligent in serving their Buyer clients best interest is by failing to inform them that increasing numbers of Sellers are pocketing Insurance Claims monies rather than having the repairs done (on property damage which was contemplated by the Insurance Claim itself).  To further exacerbate the problem, some Sellers fail to disclose said property damage and subsequent claims payment to would be Buyers of the home they are selling.  Years later when the “new” owner submits a claim for legitimate property damage, they may be unpleasantly surprised to receive a denial because monies were paid to the previous owner who should have had the repair work done.

Again, a knowledgeable Real Estate Agent is (or should be) trained to discuss options (contingencies) which are available to protect unknowing Buyer clients from these adverse conditions.

Other things Buyers should understand:

  • Look for exclusions to coverage.  Flood or earthquake damage is often excluded.  Coverage must be bought separately from the standard policy.
  • Look for dollar limitations on claims.  Many policies limit the amount paid for stolen jewelery or guns, for example, unless items are insured separately.
  • Understand replacement cost.  If your home is insured for $150,000 but it cost $180,000 to replace it, you’ll only be paid $150,000.
  • Understand actual cash value.  If you choose not to replace your home when it’s destroyed, you’d receive replacement cost minus depreciation.  That’s called actual cost value.
  • Understand liability.  There is usually an upper limit to the amount of coverage provided.  Be sure you have sufficient limits in relation to your assets.

My clients have received very reasonable Homeowner rates, estimates and excellent service from Farm Bureau Insurance Agent Steve White (615) 893-1213; stevewhite@tfbf.com.  Give me a call so I can serve you (or those you refer me to) as your Real Estate Broker for life!

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Red Realty Ranked 14th Real Estate Firm in Middle Tennessee by Nashville Business Journal!

Friday, April 1st, 2011

Red Reality continues to move forward and advance in the ranking of real estate companies doing business within a light county region analyzed by The Nashville Business Journal!  Despite decreases in the overall real estate sales market, Red Realty sales per Agent (ie. The number of company sides on a transaction) have increased every year since it’s founding in year 2007.

Red Realty continues to hold title for the “Youngest Firm” of those real estate companies in Middle Tennessee that have made the top 25 list.  Red Realty was similarly recognized by the NBJ as having ranked as the #16th Real Estate Company during the previous year as well.

Red Realty attributes, as one of the keys to its success, is attracting and maintaining high quality Realtors and staff.  The two Red Realty offices (Murfreesboro and Smyrna) both share a positive work environment.  All share the goal of  ‘doing the right thing’ every time and in every aspect of it’s business.  Integrity and maintaining adherence to the highest levels of ethical conduct are integral parts of this company’s culture.

All associates are eligible to participate in a wonderful Revenue Sharing Plan which paid over $100,000 to Agents in each of the last two years.  This plan further creates a synergy and espirit de corps  between all those associates with Red.

If you are an agent who values being surrounded by others with high character traits and are looking for a truly supportive real estate family, you are invited to call me,  Lucky (615-519-4040), for a confidential interview.

Similarly, if you are wanting to buy or sell real estate in Murfreesboro, TN or any where in Middle Tennessee and wish to have your needs and goals met by a Top Broker in Murfreesboro, contact me or visit our Red Realty website.  You’ll be glad you did!

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Realtors, What You Don’t Know May Be Hurting You More Than You Realize!

Wednesday, March 30th, 2011

It saddens me to hear of Agents who are either unhappy or who are contemplating or who have already left the real estate profession for some or all of the following reasons:

  • Excessive negativity, cliquishness and or backstabbing between Agents and staff within their Real Estate Company.
  • Inaccessible Broker support to answer their questions when needed.
  • Excessive and previously undisclosed fees charged back to Agents.
  • Difficult to understand “Profit Sharing” plans which are easily manipulated; also rare, if any, actual pay outs.
  • Franchise fees that give little or no value to Agents
  • Coercion by their real estate company that clients must use In House Service Providers such as Lenders, Title Company, Home Inspection and or Termite Companies, etc., even though such providers charge higher fees than others for the same service within the respective industry.
  • Little or no training provided to Agents or fees that are charged back to Agents for “cookie cutter” training which has little value.

Some of the things that set Red Realty apart from the others in Middles Tennessee are as follows:

  • Culture.  Red Realty attracts affiliates with similar good reputations; high quality vs. quantity, if you will.  If you value being surrounded by others who, like you, are selfless team players you would love Red Realty.  As a former Human Resources Director for over 20 years, I can assure you that red is truly blessed with a virtually conflict free, happy office environment.
  • Broker Support.  Not only am I available to help answer agent questions but our culture is such that we have an abundant amount of resources available to provide high level guidance to agents in a number of areas: Residential, Commercial and land.
  • Training and Education. Red take a back seat to no one in Middle Tennessee.  Free, formal training classes are offered throughout the year and cover some 40-50 different and very timely training topics.  Free, quick hitter training (Mentoring/Accountability/Coaching) is also offered 24 times during the year.  New affiliates also receive the benefit of a Formal Mentoring Program that may encompass a one year period, which best ensures the new licensee has the foundation to be successful in real estate.
  • Revenue Sharing.  Easy to understand, this program has paid over $100,000 a year in each of the last two years to Red Realty Affiliates!
  • Free Leads and Opportunities!  One new affiliate, with less than one year in the profession, has received company generated leads in 2010 that resulted in over $50,000 of gross commission income for that Agent.
  • Freedom to refer clients to service providers that you (and they) feel are best!

The above are just a few of the reasons to consider Red Realty, Murfreesboro Tennessee, as your Real Estate Company home.  Call me, Lucky, for a confidential consultation (615) 519-4040.

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Find Happiness as an Agent with Red Realty in Murfreesboro Tennessee!

Tuesday, March 22nd, 2011

Tired of  all the negativity in your office?  Join a positive real estate team that has proven to be a winner in any market!

If you are a person of high character who would value being amongst other Realtors who, like you, are “good hearted,” selfless and proud of the excellent reputation that you are known for and have worked hard to protect, you will likely find the following to be of interest to you:

  • Revenue Sharing with agents of over $110,000 each of the past two years
  • Free leads… one newly licensed agent received over $50,000 in commission with in her first year, all from company leads!
  • Opportunity for you and high quality Builders to participate and benefit from Preferred Builder Program
  • Opportunities to work on a New Home Sales Team
  • Advance technology including Red Realty branded iPhone application
  • Higher closed sales per agent
  • Profitable company in every market condition
  • Free, high quality, training for new and experienced Realtors, including commercial
  • Mentoring for new affiliates to jump start their Real Estate Career
  • Broad range of Real Estate Service: Residential, Commercial and Land
  • Wide array of Commission Split Options including 100%
  • Retirement / Death Benefits

Contact me at (615) 519-4040 (message or text) for a confidential consultation.  You will be truly inspired by the true family and supportive atmosphere within this medium sized Real Estate in Middle Tennessee.  Experience for yourself why Red Realty experiences very little turnover of its agents.  It’s because we are a different type if realty company!

Visit Red Realty

Contact me, Lucky Luecke, Managing Broker ABR, CRS, CSP, GRI, SRGS of the Murfreesboro, TN Corporate Office

(615) 519-4040 (message or text)

(615) 225-2064 Direct

Email: Lucky@redsavesgreen.com

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