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luckyluecke
Lucky Luecke
Managing Broker
    Years of Experience: 15

    ABR - Accredited Buyer Representative
    CRS - Certified Residential Specialist
    CSP - Certified Home Specialist
    GRI - Graduate Residential Institute

Direct: (615) 519-4040

Office: (615) 896-2733



Company Info

Red Realty
522 Uptown Square
Murfreesboro, TN 37129
(615) 896-2733


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Murfreesboro Real Estate Career Opportunity

Real Estate Career – Part III

Tuesday, February 28th, 2012

Stability & Opportunities. Many Real Estate Companies have come & gone during the last 3-4 years.  Red Realty, on the other hand, has prospered & has received recent recognition from the National Business Journal as one of the most successful real estate companies in Middle Tennessee.  The distinctive, Red Realty signs are seemingly everywhere; they literally dot the landscape, both in Residential & Commercial markets, thereby providing leads & opportunities for all of it’s agents.  Those who have chosen to work Opportunity Time, have clearly benefited from leads that would likely not have been available otherwise.  Some Red Agents have seen their real estate business income flourish by representing builders at New Developments, unlike some real estate companies who hit agents with a double whammy by charging extra referral fee deductions  from commissions ranging from 40-50% for leads generated by their company web site, or additional fees for including agent profiles on those same company web sites.  Red Realty does none of that.  Moreover, Red tries not to nickel & dime it’s agents.  For example, many other companies charge agents 5 cents/page to run black & white copies run through their office printer.  Others charge “hotel fees” each month for using their training room & monthly technology fees (for obsolete equipment) & advertising fees regardless of whether or not agents even have any listings.  Some agents at other companies have felt burned by having to compete with their own Broker for listings and/or buyers.  That is not the case at Red.

Freedom to Refer Clients & Customers to Service Providers that you feel are best. Red Realty does not coerce it’s affiliates or their clients into using businesses where owners or brokers may have a financial interest.  This may surprise some of you but agents at some local companies are required to use certain Title Companies, Lenders & other Real Estate Service Providers that are owned or partially owned by the real estate company in which they are affiliated.  After reviewing such disclosures which are part of closing documents on the “other side” of transactions involving Red Realty & it’s clients, it has become abundantly clear that some real estate companies are effectively gouging their own clients with abnormally high Lender & Title Company fees.  That practice has enabled at least one real estate company to try to entice agents to join their company with too good to be true, commission splits, etc.  Well, can you imagine what will happen down the road when clients of those types of companies discover that they were forced to pay much higher than customary rates for said services?  Agents within those companies I believe, will likely face the ire (& loss of credibility & future referrals) from past clients who, most assuredly, will discover at some point, that they were duped into paying unnecessary & excessive charges.

As stated in the foregoing three part series, the discussion points expressed are illustrative & not intended to be all inclusive.  Red Realty is open to adding high character affiliates, just like YOU!  For consideration for affiliation at the Murfreesboro Red Realty office, call or text me on my cell phone, 615-519-4040.

Real Estate Career – Part II

Tuesday, February 21st, 2012

 Training, education, and resources at Red Realty are second to none in Middle Tennessee.  Red has the Cutting Edge Technology, innovative web site (that generates leads), iPhone apps, Intranet, EMail System, Prefered Builder Program, IDX leads, Boomtown leads, ect., that provide associates with the maximum ability to not only meet but to exceed clients needs.  There are some 40-50 formal, in house training  classes that are offered during the year, at different times of the day and on weekends to accommodate the varying and busy schedule of it’s Agents.  Additionally, Nationwide Training Instructors like Coach Burt, Jim Goddard and others are available for training sessions throughout the year, at NO ADDITIONAL CHARGE to Red Realty Affiliates!  Bi-monthly, less formal, but equally as effective MAC Meetings, enable real estate training topics and issues to be addressed in a very timely manner.  Better yet, all of this training is FREE to Affiliates, most often, Instructors are volunteers from Red itself, which further demonstrates and gives real meaning to the selfless nature of our company.  There is also a great deal of talent in house.  Many have demonstrated proficiency and success within the real estate profession as Brokers, others have attained multiple advanced real estate Designations and Awards.  Others are successful Builder/Realtors and others have previously owned and successfully managed their own companies.  Some are Real Estate Investors themselves or have developed large scale Residential and/or Commercial properties, while others work closely with Builders  successfully marketing New Construction or holding office and providing leadership for local Government.  Many Red Realty Agents go well beyond the call by volunteering their time and energy to selflessly assist those in need at their Church or in the Community.  Red Realty Agents also have unsurpassed access to ask questions and receive guidance from their respective Managing Broker.  You might be surprised to know that, that is not always the case elsewhere.  In the rare instances at Red when Broker access might be restricted due to schedule conflicts etc., the Owners, Staff and other Red Agents graciously provide help and assistance whenever possible.  That is teamwork personified.  The formal Mentoring Program which also helps to better ensure that new Affiliate(s) have the necessary skill and knowledge to reach their real estate goals is likely to appeal to others considering a real estate company affiliation change.

Real Estate Career – Part I

Friday, February 17th, 2012

 Unlike other companies who seemingly recruit just bodies and who send out propaganda so frequently so as to almost border upon harassment, Red Realty continues to seek out measured growth, with high quality individuals.  Therefore, Red Realty keeps its eyes open for people who are selfless, who are true team players and who sincerely desire to do things the right way, legally and ethically; people with good hearts, if you will.

Our “recruitment” consist of focusing on the positives of Red Realty.  Making disparaging remarks about other Companies, their Agents or their practices is prohibited.  Many have shared instances of certain Agents and Brokers in other companies who are likely to be in violation of the Realtor Code of Ethics due to their unsavory and overly aggressive recruiting tactics or practices.  Not surprisingly, many of those same companies experience very high turnover, as gullible Agents/victims become disenchanted and even angry when things that were promised or represented to be a certain way during their recruitment, turned out to be the polar opposite in actual practice. 

Revenue Sharing which provides the opportunity for residual income each quarter as well as Retirement and Death Benefits from the team that you create and sponsor.  Unlike the limited number of Real Estate Companies who even offer some form of profit sharing, participants themselves state that their “profit sharing” plan is very convoluted, very hard to understand and allegedly, easily manipulated (by their Management), Red Realty’s Leveled Sponsorship Plan, on the other hand, is very easy to understand.  Red Affiliates do not have to attain and maintain a certain commission/sales level to be eligible as is true in one of these types of companies that have “profit sharing.”  Even in a “down” real estate market, Red Realty had distributed well over $100,000 each year to Affiliates participating within the Red Realty Sponsorship Program.

Company Culture which ensures that Affiliates and Staff are surrounded by persons who have excellent reputations and high character.  There are certainly other Real Estate companies that have persons with these same traits, however, many times, those same companies have a large number of Agents and/or Staff that either can not be trusted, have poor reputations, are selfish, unethical, etc.  Red Realty offices are medium in size and better able to facilitate a tighter knit, true family feel.  Decision makers are local, acceptable and able to respond quickly, when necessary, as opposed to some companies that must obtain “approval” from stodgy, bureaucratic. Franchise Companies.  Red Realty truly fosters a caring for one another type of environment.  At Red, there is also a concerted and sincere effort to mesh the needs of the community with the needs of it’s Associates whenever practicable.  You’ll probably come across some agents in other companies who are very open for an office change largely because they are tired of the stress caused by seeing the high frequency of Agent to Agent or Agent to Staff conflicts within their present offices.  Many have simply become disillusioned after seeing the back stabbing, cliquishness and/or seeing favoritism run amok within their current, sick, office environments.  Red Realty, although not perfect, is remarkably free of such drama and internal strife.  In my opinion, Red Realty has one of the best and most positive and pleasant office environments around and is a great place to conduct real estate business. 

Call Lucky Luecke 615.519.4040 for a Confidential Interview today!

Find Happiness as an Affiliate with Red Realty in Murfressboro, TN!

Tuesday, December 13th, 2011

I’ve met many agents from other real estate companies who have literally expressed feeling “lost” or even abandoned at their current real estate company.  What is even more sad to hear is that what was promised when they were “recruited”, such things as World Class Training & Mentoring Programs were either far from reality or even non-existent!

One of many things which makes Red Realty truly exceptional and different from other Middle Tennessee real estate companies as a place to consider affiliation is it’s wonderful, formal mentoring program!

Affiliates who have not had at least 5 real estate closings within their real estate career are “matched” up with a highly successful, experienced Red Realty agent and literally coached through their very critical first years in the business.

Mentors and mentees decide, amongst themselves, how often and when to meet (typically once a week for an hour or more).  Unlike pre real estate license education, “real world” real estate topics are covered in our mentoring program. Topics such as (to illustrate just a few):

  • Coaching and assisting a new agent when writing their first offer
  • Modeling/Coaching on listing appointments/presentations
  • Understanding most effective lead generating methods and systems
  • Understanding most effective advertising/marketing processes
  • Reviewing the role of the realtor from contract through closing
  • Understanding what causes a realtor to be subject to fines or license revocation by the Tennessee Real Estate Commission
  • Basic & Advanced offer writing types to best protect your buyer’s interests as well as to minimize risk for you as an agent.
  • Understanding environmental issues such as: meth, radon, mold, well water quality, asbestos, septic tank, flood zone, sink holes, etc.
  • Understanding how to effectively conduct a Comparable Market Ananlysis (CMA) using RealTracs and C.R.S. Tax Records, Broker Price Opinions (BPO), etc.
  • Understanding financing options to optimize the chances for successful closing(s) such as Rural Development Loans, city grant programs, FHA 203b&k loans, VA, owner financing, etc.
  • Review of risks for buyers who consider purchasing foreclosures, short (“long”) sales, etc.
  • Understanding real estate auction sales; what properties are likely good candidates to be sold at auction verses traditional methods.
  • Reviewing pros and cons of lease/purchase agreements and options for buyers and sellers

Formal mentoring may take up to a year to fully complete the coaching of these broad based comprehensive subjects.  Once completed, Red Realty affiliates are more confident in their newly learned skills and abilities which leads to higher income potential and increased referrals from happy clientele.

For more information on the Red Realty Mentoring Program or if you’d like a confidential meeting to discuss all the areas which differentiates Red Realty from other real estate companies, simply call me on my cell or text me.  You deserve to find happiness as an affiliate with Red Realty Murfreesboro!

Discover Real Estate Opportunities & Quality of Life in Middle Tn!

Sunday, March 20th, 2011

Welcome to Inside Real Estate. This is my brand new Real Estate blog. You’ll want to check back soon & often, for Valuable Tips & Information pertaining to anything related to Real Estate, particularly if you currently live in, own property or are planning to relocate to cities in Middle Tennessee such as: Murfreesboro, Smyrna, Christiana, Lascassas, Lavergne, Bell Buckle, Wartrace, Manchester, Shelbyville, Tullahoma, Woodbury, Watertown, Franklin, Nolensville, Chapel Hills, Brentwood, Nashville, Dixon, Springfield, White House, Cottontown, Hendersonville, Mt Juliet & Lebanon or, counties such as: Rutherford, Bedford, Wilson, Davidson, Williamson &  Montgomery to illustrate just a few of my service areas.

Why Blog?  Frankly, I’ve been truly blessed & want to share my Real Estate Expertise of the Middle Tennessee Market so that you can Save Time & Money when Selling or Buying a Home, whether it is a current Residence, a Second Home,  a Vacation Home, Farm, Land, Condominium, or a broad range of Commercial Properties that provide you with Rental Income from Single or Multi Family properties such as: Duplexes, Quadreplexes, Apartment Buildings or Small Businesses such as: Coffee Shops, Gas Stations, Convenience Stores or large scale Strip Malls, Storage Complexes, Factories or Warehouses. I can help you Avoid Mistakes that could Cost You Thousands of Dollars. I want to earn your respect to such a high level that will cause you to want to call on me to serve all of your real estate needs but also to enthusiastically refer me to all of your friends, family & work associates to help them with their Real Estate needs as well!. 

Over 80% of my current Real Estate business comes from past & current clients and those persons that have been referred to me. I am considered their trusted Real Estate Broker for Life. I aspire to have you think of me in that same way. I’ve spent thousands of dollars through the years undergoing Advanced Real Estate Training & Education & earning Designations that collectively, less than 1% of Realtors ever achieve. I worked hard to achieve those goals not for ego reasons, but rather to enable me to best serve my Client”s needs. I have attained the highest levels of Achievement within the Real Estate profession as: Principal Broker licensed in Tennessee, currently Managing 50 Agents as their Managing Broker at Red Realty, LLC., as previous Owner & President of my own successful real estate & auction companies, Select Realty Gropup, Inc., and Select Auction Group, Inc., being recognized as a Top 5 Realtor of the Year nominee (within Middle Tennessee Association of Realtors which consists of approximately 1500 Realtors), as well as receiving its Rookie Realtor of the Year Award. I am also Certified as an Instructor by the State of Tennessee & have taught 100′s of students all of the required Pre License Coursework  that has enabled them to successfully pass the State Exam & fulfill licensing requirements. Most of those former students are still living their dreams as highly successful Realtors today! I am also certified to teach  Broker Management and continue to Educate & Mentor both new & experienced Agents in the wide array of skills & knowledge needed to ensure they have the best opportunity to reach all of their real estate goals & objectives. 

I will focus initially on topics that you should find invaluable such as: Why Murfreesboro, Tn was Ranked Top 20 in the USA for Affordable Homes, Find Happiness as an Agent with Red Realty in Murfreesboro, Tennessee, What Mistakes do Most Buyers Make When Purchasing Foreclosures in Middle Tennessee, Learn What Remodelling Projects Actually Pay Off and What Mistakes You Absolutely Must Avoid, Discover Little Known Secrets to Get the Murfreesboro, Tennessee Home You’ve Always Wanted Without the Money You THOUGHT You Always Needed, What Every Quality Builder in Middle Tennessee Should Know in order to Take Advantage of & Profit from Coming Market Rebound…Before it’s Too Late, What Every Buyer Should Know Before Buying a Short Sale in Tennessee & Discover the Dangers & Risks Associated by Not Using an Agent When Buying a Home in Murfreesboro, Tennessee. 

Market Recap

  • Avg. Sales Price: 172,000

  • Avg. Days on Market: 93

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