Online photos are the first step. Your agent should be affiliated with a professional photographer and schedule a timely photo shoot in the early stages of the listing process.
Buyers look for certain amenities and criteria that match their needs. They also have a certain lifestyle in mind. Making sure your home has an appealing welcoming environment will not only invite potential buyers in, but make them want to stay.
A plan should be executed to attract the demographic of your buyers. You need to decide what type of buyers would have an interest in your home and community. Are they empty-nesters, large families, dual city residents, or vactioners. Staging your home to reflect buyers interests will help sell your home.
First thing to go is clutter. Go through each room & remove all unnecesary objects and personal items. Buyers want to be able to envision themselves in your home.
Next, keep things neat & clean. Buyers notice marks on the wall and dust bunnies on the floor even if you don’t. No dirty dishes in the kitchen sink. No dirty floors, cluttered counters, bathrooms, or mirrors. Replace burnt out light bulbs to keep your home bright and welcoming. Make sure your furniture is dusted and easy to navigate.
Make any obvious repairs and update your home in neutral colors. Remove any dated wallpapers and borders. A fresh coat of paint goes a long way. This should be done before photos are taken.
What is the entertaining potential of your home? Setting your dining room table with your best china will help the buyers see themselves enjoying dinners with friends and family. Light candles, set out fresh flowers, have a plate of fresh baked cookies on the kitchen counter. Don’t forget to make your yard inviting as well.
During the photography session let natural light in by opening blinds and heavy drapes. Turn on the lamps. Buyers look for homes that are light and bright. Natural light also opens up spaces. Arrange a time for a photographer to come on a sunny day if possible.
Several pictures of each room should be taken from different angles and the best ones chosen for the MLS. Most MLS sites allow up to 20 pictures of a home. This will give buyers a better vision of you home and its setup.