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    Years of Experience: 35

Direct: (314) 406-6848

Office: 314-677-6014



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Keller Williams
10936 Manchester Road
St. Louis MO
314-677-6014


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Archive for May 2011

Picture Ready: The Importance of Pictures on the Internet When Selling Your Home

Monday, May 16th, 2011

The pictures: Important component to marketing and selling your home

By: Katie Kirk-The Kirk Holton Team

Most people by now have come across the statistic that over 90% of
buyers are viewing properties on the internet. Gone are the days where sellers
and agent relied on the Open House as the primary means of viewing the home.
Now, the buyers get on the internet and preview the home and weed out ones they never intend on viewing. Guess how they do this? The pictures.

As a seller you want to follow these recommendations as it relates to marketing
your home so you do not get the weed out. Two things are very important. Be sure you choose an agent that uses a professional photographer to do the pictures.
The only exception to this would be a seasoned agent who knows what he/she is doing and also happens to possess the skills and equipment necessary to take
quality photos. Bottom line is it should not be you with your hand held nor your agent that is not experienced as a photographer. If you are unsure, you can always view the pictures of homes that your agent already has listed and judge for yourself. Again, they should be high quality photographs showing off the properties potential and making the best first impression possible.
Second and as equally important is the subject of each shot. The spaces have to be clean, neat (NO clutter) free from distractions. Less is best when it comes to showing off your home. Is your home dated? These factors can cause buyers to weed you out. Most buyers these days want move in ready. You do not necessarily need to spend thousands updating your home but make it as neutral as possible.
Get rid of dated furniture. Unsure if your falls into this category?  Ask your agent for his/her professional opinion. This is not something to take personally. Appealing to the greatest number of buyers is important and if they see dated furniture they will think house is dated too. Ask agent to recommend a stager to have a more updated, neutral look to the home. This is more attractive to today’s buyers.

Ready for the Showing? How to Make Your Home Easy to Show

Monday, May 16th, 2011

Making your home easy to show

By:Katie Kirk-The Kirk Holton Team

Your home is on the market and your motivated to get it sold. You are getting some appointments but no contracts yet. These showings are becoming stressful and difficult to work around. Sound familiar? There are a few things you can do to stay showing ready and reduce the stress. It is vital to be able to get any potential buyer into your home at a moments notice. After all, no contracts will magically appear…the first step is to get the buyer in the door. In my experience not every buyer and agent is organized. It is often at a moments notice that a buyer stumbles upon a property and calls his/her agent and requests that an appointment be made in an hour. There are also the “drive by” buyers who see the sign and want to get in. Again, the more your home gets shown the more likely you will get a contract.

Here are a few things to keep in mind. It is best to have the mind set each morning that someone is coming in the house, even if there is not  one scheduled.  So setting aside 10-15 minutes each evening or morning to make sure everything is clean and neat for a showing is recommended. Is this difficult for some families to do with work, and kid schedules? You bet, but it is that important. You do not want to have to tell your agent the house can’t be shown today because it is too messy. Just be in ready mode to the best of your ability at all times. Secondly if you have pets DO NOT let them rule the roost to the extent that you miss showings because they are not put somewhere. You should not have your dog(s) roaming the house during a showing regardless of how friendly they are. There needs to be a plan for this for showings prior to putting the home on the market. If they are in a space in the house and there is any chance they could get out, be sure to leave a note to buyers/agents explaining the situation.  Again, you should not have to decline a showing due to pets.
The last tip has to do with those last minute appointment requests. You are in the middle of dinner and someone wants to come in 30 minutes. No way, you think to yourself. Here is what you can do…ask for a few extra minutes and clean up. You do not have to physically leave your property/neighborhood for the entire time frame of the requested appointment. When you see the buyers pull up, sneak out the back door and go for a walk or make some calls in your car in the driveway. Again, these last minute things will come up and they will be a challenge but do not miss a showing because you think you have to be gone/out of the house for an entire hour, it is ideal but really not the case in these circumstances.
Go over in your mind all the possible scenarios that may happen when a request for an appointment is made. What are the common obstacles? Make sure you overcome these obstacles so you are always ready for a showing. Obviously emergencies, illness, take the exception but these are the only reasons you
should tell your agent it is a “no show” today. Otherwise, get those buyers in! Good luck!

Two Tips to Increase your chances of getting your home sold FAST

Wednesday, May 4th, 2011

Two tips to increase your chances of getting your house sold fast
By: Katie Kirk

Kirk Holton Team-Keller Williams
Sellers often ask “what is the secret to getting my house sold fast” ? They see that the neighbors house went on the market and sold the first day. Why? How? And how come we are not getting these results? In this unpredictable market there are two things that sellers can do to increase the chances that the house will sell in a short time frame. There is no short cut here with these tips, they do come with some work, time, money, and some willingness to really listen to your agent.
There are two commonalities with sellers who sell fast. The first thing I notice on a home that sold in less than a week is that the home looks like it is out of a magazine. You as a buyer WANT to live there, you HAVE to live there, it looks that amazing. So as a seller, you must do what you can to see that this happens. This is where you need to listen to your agent. If she suggests staging, stage. If your home is vacant with no furniture, but in the best neighborhood ever, does not matter. Stage. Or it may be a matter of rearranging your own furniture, de-cluttering and bringing in a few staging items to jazz the place up a bit. It may be suggested that a professional stager be involved and if that is the case, it will be worth it for you to do this in the long run.  Of course you will want to attend to all the details that also come with presenting your home in this manner. Clean as a whistle, fresh paint and touch ups as needed, smelling clean and fresh, impeciable landscaping…We all have looked through the magazines and know what “out of a magazine” means. Again, this will take time, and money but it will be worth in the long run.
The second and most critical factor is that the home is priced to sell. Your agent should suggest a price range on where to list your home and you should inquire
about the price point that will mostly likely produce an offer. Based on the comparable properties in your area, he/she should be able to make a suggestion.
Get your home on the market priced to sell and looking like it is
out of a magazine and expect to see some activity that will hopefully result in
a contract right away. Good luck!

Market Recap

  • Avg. Sales Price: 379,000

  • Avg. Days on Market: 69

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