The pictures: Important component to marketing and selling your home
By: Katie Kirk-The Kirk Holton Team
Most people by now have come across the statistic that over 90% of
buyers are viewing properties on the internet. Gone are the days where sellers
and agent relied on the Open House as the primary means of viewing the home.
Now, the buyers get on the internet and preview the home and weed out ones they never intend on viewing. Guess how they do this? The pictures.
As a seller you want to follow these recommendations as it relates to marketing
your home so you do not get the weed out. Two things are very important. Be sure you choose an agent that uses a professional photographer to do the pictures.
The only exception to this would be a seasoned agent who knows what he/she is doing and also happens to possess the skills and equipment necessary to take
quality photos. Bottom line is it should not be you with your hand held nor your agent that is not experienced as a photographer. If you are unsure, you can always view the pictures of homes that your agent already has listed and judge for yourself. Again, they should be high quality photographs showing off the properties potential and making the best first impression possible.
Second and as equally important is the subject of each shot. The spaces have to be clean, neat (NO clutter) free from distractions. Less is best when it comes to showing off your home. Is your home dated? These factors can cause buyers to weed you out. Most buyers these days want move in ready. You do not necessarily need to spend thousands updating your home but make it as neutral as possible.
Get rid of dated furniture. Unsure if your falls into this category? Ask your agent for his/her professional opinion. This is not something to take personally. Appealing to the greatest number of buyers is important and if they see dated furniture they will think house is dated too. Ask agent to recommend a stager to have a more updated, neutral look to the home. This is more attractive to today’s buyers.