As per Wikipedia: An oxymoron (from Greek ὀξύμωρον, “sharp dull”) is a figure of speech that combines normally contradictory terms. They appear in a variety of contexts, including inadvertent errors such as extremely average, deliberate puns like same difference, and literary oxymorons that have been crafted to reveal a paradox.
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Whether I am sitting in my home in Weston, Florida, peering through the blinds at my dogs frollicking in my spacious Weston backyard (possible oxymoron), I ponder how any agent could possess writer’s block while living in such a diverse and exciting community as Weston.
EWM agents know that there is no end to subject matter when you live in Miami-Dade or Broward Counties. Every July, Weston hosts a patriotic parade on . . . you guessed it . . .July 4.
Once I have poured myself over my text only in Word — I copy/paste using the Word Button on Row 2 above. After I save the draft and am satisfied with my text, link, I add photos and embed movie video as follows:
Main Topic: Area Where You Live* — Make them as timeless as possible
- Area Restaurants
- Area Shops
- Subdivisions
- Subdivisions – Amenities; models; general information – no market information unless you want to give the annual turnover rate
- Schools
- Community Events
- Area Sites (Historic / Touristy)
- Hotels / Motels
- Include your own personal videos of the area
Sample community event: Weston Arts Festival
Create posts to include helpful area governmental sites:
- City and County sites
- Transportation
- Public good and interest
Your Listing:
Link to one or all of the above either in the text narrative-ly –
Your listing post should include the following:
- A story – create a story for your listing – create the vision!!!!
- Title to include the address (attention-grabbing)
- Mind-linking opening paragraph
- Segue
- Description of Home from the eyes of the buyer
- List of features (bulleted if desired)
- Link to community posts (your own)*
- Link to school links (your own)*
- Link to your listing ewm.com page
- Link to an mlxchange client detail view (where the status and price will always be current)
- Include at least three photos (you can link to ewm.com webpage with additional photos)
- Embed virtual tour
- Embed Youtube movie
- Offered at $____________________
- Facts & Trends data for the area
- Wrap up!
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Related Links:
- Schools (with caveat)
- Where to Eat
- Where to Shop
- Things to Do and See
- You name it.
When your listing has had a price repositioning (reduction), post a new blog with the changes and link it back to the ORIGINAL POST.
Quarterly Posts:
- Facts & Trends with Analysis
- Facts & Trends – Compare two cities in South Florida
- Subdivision Report (or Building Report)
- Definition – Educate Your Public and then examples
Writer’s block cannot exist where there is so much activity — whether community, real estate sales or . . . June is approaching and that means hurricane season. Write on.
Avg. Sales Price: 379,000
Free Market Alerts 
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