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James Yates
Managing Broker/ Owner
    Years of Experience: 21

    Managing Broker
    ABR- Accredited Buyers Representative
    GRI- Graduate of the Realtors Institute
    CVS-RE: Certified Valuation Specialist Real Estate

Direct: (615) 566-2880

Office: (615)220-2733



Company Info

Red Realty, LLC
701 President Place Ste 165
Smyrna, TN
(615)220-2733


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2011 Mid TN Real Estate Market Commentary

Tuesday, December 13th, 2011

I continue to be bothered by the constant negative news. I stopped watching all news broadcasts several months ago. Here’s the hard truth. Bad stuff is considered news and people listen. It’s an unfortunate fact of life. But in the Middle TN market, the news isn’t that grim. Here is my perspective from the Middle Tennessee market area.

First of all, please remember that when you are watching a national news broadcast, it is written to a national audience and therefore is not specific to a market area. Location, location, location… have you heard that expression before? Your local market may be better or worse than the markets that are being discussed nationally.

In Middle Tennessee, I believe we have seen the bottom and are skating across it. We have seen a massive decrease in inventory which is making for a healthier market. Home values have stabilized if for no other reason than supply and demand. Lenders are lending to those with 620 credit scores or higher and there are still programs that allow buyers to get in for little or no money such as VA, THDA, and RD (If you don’t know what those are, call me or your real estate professional).

Appraisals continue to be a problem due to so many distress sales that affect values. Sellers tend to be of the opinion that they will not sell because they can’t get what they want for their house. If they think the process through, they will see that there is a huge win at the end. If they have to take less, the likelihood is that the person they buy from will as well. So that creates a wash. So where is the win? In the interest rates!

Right now, mortgage rates are off-the-charts low… In 1980, mortgage rates were 15%. In 1990 (when I became a Realtor), they were 10%. In 2000, they were 8%. Today, they are BELOW 4%. It is the greatest deal in U.S. history!! We may never see a buying opportunity like this again! Fortunately, current indicators lead me to believe that rates will remain low in 2012. Historically, interest rates are low in years of Presidential elections.

We need to understand that people don’t buy homes based on the price of the house relative to their income. People buy homes based on the mortgage payment of that house, relative to their incomes. Opportunity is knocking for home owners and is yelling from the tops of mountains for investors!

2011 has seen a continual flow of distressed properties. I expect more of the same in 2012. Bank, VA, and FHA foreclosures offer great opportunities. Investors can purchase rental property as well as flip properties and can make a good living doing it.

Positive signs are coming from the job market, Nissan related contractors have been hiring, Amazon is bringing business here, Bridgestone, Rich Food Products and the like like continue to add stability in the local economy.

I live near a very nice shopping center that has many dining and shopping choices. Those businesses are full nearly every day, especially on weekends. People have finally accepted that the economy we live in is the new norm and have adjusted their spending habits accordingly. The last thing people are willing to give up is their life style and the local style is to enjoy the fruits of their labor by dining out and shopping for loved one’s at Christmas.

The commercial market always follows the residential by a few months. With that said, I believe the commercial market is finally hitting bottom and will be on it’s path to recovery in 2012. I do not see the plethera of small businesses leasing space like we saw for so many years. Large users have consolidated space and are now poised for the next level of growth. They maximized their space and have pushed themselves as far to the walls as they can. It’s time to shift gears and expand.

In conclusion, don’t be the guy that looks back and says “I should have taken advantage of the great real estate opportunities in 2011 and 2012″. Your financial future depends on your ability to see opportunity and embrace it. A better financial life awaits for those willing to read this and act on it.

Red Realty is embracing the market and making lemonade from lemons. Check us out at www.RedRealty.com

BoomTown Tennessee!!

Friday, September 30th, 2011

Ever wonder why you hear constatnt negative on the news yet you don’t quite see it in your own community? I have and believe others would like some thought on it. Here in Middle Tennessee, we haven’t been as negatively effected as other markets have. We enjoy a good quality of life, good weather, stable job growth, affordable housing, and no state income tax. These are just a few of the factors that make Midlle TN a desierable commodity.

Forbes Magazine tracked how people have been moving over the last few years. Follow this link to look at a graph that shows the inflow of people into Mid Tn. Notice how few are leaving? http://www.forbes.com/2010/06/04/migration-moving-wealthy-interactive-counties-map.html?preload=47149

Now look at this graph http://www.forbes.com/2010/06/04/migration-moving-wealthy-interactive-counties-map.html?preload=36059. People in New York can’t seem to get out fast enough! Very few are moving there.

Nashville Tennessee was ranked #6 in a Forbes study for Best Places for Business and Career. We are also listed as #3 in the city expected to be the next BoomTown! With this information, don’t you think you should look to move your business, family, and career here!? Call James Yates at Red Realty 615-566-2880

Rates are super low!

Thursday, August 11th, 2011

I normally blog about career opportunities in Real Esatte or about Red Realty’s business model. But interest rates have reached a point that I can no longer not write about!

A mortgage lender told me yesterday that he locked a 30 yr, FHA mortgage at 3.875 and a 20 yr at 3.375 fixed! After 20 years in the business, I believe I have seen enough to be qualified to make this statement: Interest rates are incredible low!!! If you are even considering buying, you should be on the phone with a mortgeg lender now!

I believe people tend to be afraid to pull the trigger. They don’t want to buy too soon for fear that the rates will go even lower. That is a fools way of thinking when rates are this low. Don’t let your self lose due to indecision. The time is right and market conditions favor buyers.

In most cases there are other incentives such as seller paid closing costs and the like. Couple that will First Time Buyer funds, VA funds, Rural Housing funds, etc, and you have a receipe for success.

Contact your Red Realty agent today and let them show you how to get into a home with the least amount of money from your own pocket and the best possible payments. Your family deserves it! Call 615-220-2733 or 615-896-2733 today.

New Construction Sales

Tuesday, May 17th, 2011

The Dayton Business Journal has compiled a database with nearly 50 years worth of new home sales statistics in the United States. The information dates back to 1963 and includes median sale price, average sale price and number of homes sold nationwide for that given year. Current U.S. new home sales are at their lowest mark since 1963.
Read more: Database of US new home sales since 1963 | Dayton Business Journal

While most firms are tucking their tails and running from new construction, Red Realty is embracing it. Red started an effort to build their position as the go to company when the market turns. Firms avoid listing new homes for fear of sitting on an inventory of listings that will not sale. Red sees it differently.

Red has put together a builder program to help builders get presold homes and in an effort to build relations between Builders and the Red Realty team. With multiple lots, Red Realty is poised to be the front runner in new home sales.

If you are interested in being on a new home sales team, Red Realty may have a spot for you. If you want to associate with a team that can and will have new construction lots over the years for your builder, Red is the place for you! And finally, if you need a home for your real estate license that will open doors for your business to grow, Red Realty is the place for you. Contact Red today for your confidential interview.

Making a Living in Real Estate

Monday, April 11th, 2011

I was asked, just this morning, if a Realtor can still make a living in the real estate business. The answer is simply YES! This is where the order takers are separated from the workers though. Our market requires you to take your business seriously and strive harder to excel with customer service. Those willing to work and seek business, will find it. You have to diversify, get out of your comfort zone, and learn new things.

If you are in the industry today, you must have handled your business well. You have cut living and business expenses, you have stremlined your systems, you have furthered your education, and you have applied yourself to your trade. Congratulations to you. Now let’s look at what this will mean to you when the market turns.

In the heat of the upswing, our association had 3000 members. Today we are around 1200. That is a 60% reduction in the number of agents over the last few years. If business gets back to a level that is 50% of what it was when the market went south, we should all make great money again since less than half amount of agents will be doing the amount of work previously done by over twice the amount of agents.

Position yourself now to take part in the upswing! If you are with a company that hasn’t positioned itself to be a leader when the market shifts again, consider Red Realty to lead you into a changing market. Call today for a confidential interview. 615-625-7101 direct.

Market Recap

  • Avg. Sales Price: 379,000

  • Avg. Days on Market: 69

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