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Gina Hanson
Broker
    Years of Experience: 4

    Education Chair, Keller Williams Puyallup

Direct: 253.273.0740

Office: 253-848-5304



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Keller Williams
615 E. Pioneer Suite 203
Puyallup, WA
253-848-5304


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Archive for August 2010

Do Open Houses Work?

Sunday, August 22nd, 2010

Has your agent held an open house?  Have they told you that “open houses don’t sell homes?”  Or, “open houses don’t work in Puyallup.”    Maybe it’s not the open house, it’s the way they held the open house.  Let me show you what I mean…

Your house is for sale in Puyallup – you’ve asked your agent to hold an open house.  What should you expect your agent to do?

One agent in Puyallup holds an open house and they show up, put a sign in the yard, and hold the house open from 1 to 4pm.

The next agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and hold the house open from 1 to 4pm.

The next agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and put other signs around the neighborhood, and hold the house open from 1 to 4pm.

The next agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and put other signs around the neighborhood, advertise it on the mls, and hold the house open from 1 to 4pm.

The next agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and put other signs around the neighborhood, advertise it on the mls, and hold the house open from 1 to 4pm.  The day before they have walked the neighborhood inviting the neighbors. 

The next agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and put other signs around the neighborhood, advertises it on the mls, and hold the house open from 1 to 4pm.  The day before they have walked the neighborhood inviting the neighbors, and two days before they held another open house from 5pm-6pm (when people are driving home from work) leaving all their signs out around the neighborhood to generate more interest.

The next agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and put other signs around the neighborhood, advertises it on the mls, and hold the house open from 1 to 4pm.  The day before they have walked the neighborhood inviting the neighbors, and two days before they held another open house from 5pm-6pm (when people are driving home from work) leaving all their signs out around the neighborhood to generate more interest, and has sent a postcard out five days before the open house inviting all the neighbors.

The next agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and put other signs around the neighborhood, advertises it on the mls, and hold the house open from 1 to 4pm.  The day before they have walked the neighborhood inviting the neighbors, and two days before they held another open house from 5pm-6pm (when people are driving home from work) leaving all their signs out around the neighborhood to generate more interest, and has sent a postcard out five days before the open house inviting all the neighbors.  During the open house, they tour your home with each and every guest, showing the unique features of your home and the benefits of those features.

The next agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and put other signs around the neighborhood, advertises it on the mls, and hold the house open from 1 to 4pm.  The day before they have walked the neighborhood inviting the neighbors, and two days before they held another open house from 5pm-6pm (when people are driving home from work) leaving all their signs out around the neighborhood to generate more interest, and has sent a postcard out five days before the open house inviting all the neighbors.  During the open house, they tour your home with each and every guest, showing the unique features of your home and the benefits of those features.  After the open house, they send a thank you card to every attendee.

The next agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and put other signs around the neighborhood, advertises it on the mls, and hold the house open from 1 to 4pm.  The day before they have walked the neighborhood inviting the neighbors, and two days before they held another open house from 5pm-6pm (when people are driving home from work) leaving all their signs out around the neighborhood to generate more interest, and has sent a postcard out five days before the open house inviting all the neighbors.  During the open house, they tour your home with each and every guest, showing the unique features of your home and the benefits of those features.  After the open house, they send a personalized, hand-written thank you card to every attendee, including a small token of thankfulness such as a Starbucks card.

The best agent in Puyallup holds an open house, and they show up, put a sign in the yard, bring cookies and soda, and put other signs around the neighborhood, advertises it on the mls, and hold the house open from 1 to 4pm.  The day before they have walked the neighborhood inviting the neighbors, and two days before they held another open house from 5pm-6pm (when people are driving home from work) leaving all their signs out around the neighborhood to generate more interest, and has sent a postcard out five days before the open house inviting all the neighbors.  During the open house, they tour your home with each and every guest, showing the unique features of your home and the benefits of those features.  After the open house, they send a personalized, hand-written thank you card to every attendee, including a small token of thankfulness such as a Starbucks card, and they enter that attendees information into their database and continue to follow up with them long after the open house.

Each and every one of these agents would call what they do ‘marketing’.  Which agent do you want selling your home?  Open houses work.  They work in Puyallup, and they can work in your neighborhood as well.  You need an agent who knows how to work an open house, and you need an expert.

Gina Hanson, REALTOR – I am so much more than just a sign in your yard!

Why Should I Use an Agent to Buy a House?

Thursday, August 5th, 2010

You’ve probably heard it over and over…”Buying a home is usually the biggest financial transaction a person will ever make.”   What they should be telling you is… “If anything can go wrong during the transaction, it will cost you tons of money.”  But, they don’t, do they? 

Here’s the bottom line – using an agent saves you money.  Lots of it.  Not just upfront in purchase price, but over the entire lifespan of the purchase.   There is, however, one very important distinction – this probably doesn’t apply if you call the sign in the yard of the house you want to buy.  Trust me on this one – that is a seller’s agent and a seller’s agent is obligated to protect the interests of the seller.  Can they also protect your interests?  Yes, but, their first relationship was, and is, with the seller.  Wouldn’t you feel more protected by using a buyer’s agent whose first relationship and obligation is to protect your interests at all costs? 

Let’s talk about what having your own agent on your side of the transaction does for you, and how using an agent saves you money.

1. It doesn’t cost you any money.  The seller pays for both agents commission out of the proceeds of the sale.  A buyer’s agent is completely free.  Yep, free.  Why wouldn’t you use one?

2. It gets you a lower purchase price.  “I can save the commission if I don’t use an agent by getting a better deal on the house.”  No, not usually.  Remember, the agent on the sign is committed to protecting the seller’s interests.  What are the seller’s interests?  Getting as much money as possible for the house in the shortest amount of time.  Bottom line – using your personal agent will almost always guarantee a lower sales price than negotiating on your own behalf.

3. It gets you a better home loan.  We KNOW who is out there providing excellent products with great rates and low fees.  We work with them everyday.  We can also protect you from costly delays in closing that could add thousand of dollars in fees that would be paid by you.  We also know about down payment assistance programs that can put thousands of dollars into your pocket to be used for your down payment.  Or rural homes assistance for a lower interest rate.  And down payment assistance for buying foreclosed homes.  We know who to hook you up with to save money over the entire lifespan of your home.   

 4. It gets you protection.  We know our forms.  We know how to protect you during the purchasing process and for years to come.  Not just if you buy the house, but what if you don’t?  I have five ways that I make sure that your earnest money is safe and will be returned to you if you have to back out of the transaction.  Also, I explain every detail before you ever sign a sign a single sheet of paper. 

 5.  It saves you time.  I do a preconsultation BEFORE searching for property so that I know exactly what your wants and needs are.  Once that is honed to perfection, I call you the second a bargain goes on the market that matches up with everything you love.  I know when new properties that are screaming good deals hit the market first –  and I can get that infomation to you sometimes days before the home hits all of the other search engines and websites.  You get a chance to make an offer and beat out everyone else who is searching on their own.

6.  It gets you peace of mind.  I take care of making sure that all the paperwork protecting you is done, signed, and turned in on time.  This protects you and all of your interests, including your earnest money, your ability to inspect the property, and things like checking out the neighborhood.  I follow up with every single person involved in the transaction to make sure that their aren’t costly delays or missed issues.  My job is to keep your time as freed up as possible so that you have time to take care of packing and arranging for your upcoming move.

Money, Time, Peace, Protection.  For Free.

Click on ”Ask me a question”  if you want more information or my free pamphlet on 5 Ways to Protect Your Earnest Money.

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