Keller Williams prides itself in offering technology that will elevate its agents. Supporting the company’s very agent-centered philosophy, eEdge was borne from the strong desire to help the industry become more efficient and has been the latest step in the company’s agent-inspired innovation since first offering customizable, consumer-focused websites more than a decade ago.
It began to take shape when the company’s Agent Technology Council (ATC), a group of technology-minded agents in the field, came up with a request for a cohesive, integrated solution to every aspect of the business, starting from lead generation and continuing throughout the close. According to Kinney, who is a member of the ATC, 40-50 agents sat together to brainstorm what the future real estate tool would look like.
“Keller Williams has always been on top of education and front-line information from the agents,” says Kinney. “They’re always interviewing and surveying us, and putting us on stage to talk about what’s brand new. Contrary to other companies, Keller Williams gets its information from agents and then acts on it through all levels of the company.”
The ATC envisioned eEdge as an optimal tool for agents to have at their fingertips, in which the various components integrated seamlessly with each other.
“We needed to provide a management system for all of our agents, pulling all the important pieces together and building the software to make them communicate in a real-time basis,” says Sylvester.
In October and November of last year, Keller Williams presented the concept to all of its Association Leadership Councils (ALC) throughout North America. With feedback straight from its agents, the company continued to hone in on the best solutions for its agents. When the time came for agents to vote on the new system, unsurprisingly, eEdge was approved by an overwhelming 98% of the company’s offices.