There are so many decisions to be made when getting ready to put your home on the Florence market. One extremely important concept to understand is the difference between house and home. For the years that you and your family have lived there, it has been your “home“. You have decorated it and arranged furniture in it to suit the wants, needs, and tastes of your family.

Now, to successfully market your “home” in Florence we need to turn it into a “house“. You may ask, “What in the world is the difference?” Most prospective Florence buyers can only see your home as you have it decorated. The best way to display your Florence home is to make it a neutral palate. That way, prospective buyers can begin to imagine their own furniture and decorations in the house. Their goal is to make it their own “home”. When they can see their things in your house, only then will offers be made.

Why should I pay someone to stage my house? A professional decorator and stager could save you thousands of dollars. By adding or taking away color, rearranging your furniture, helping you de-clutter, a professional stager knows how to make your Florence house show itself off the best it can.

In the Florence market that we have in 2009, with more than normal inventory (competition), you should want to give yourself every advantage. What is going to make your Florence house stand out above all the others? Your floor plan can be arranged to look so much larger than the house next door, when in reality they are the same. A professional stager can accomplish that.

The longer your home stays on the Florence market the more money it costs you. The little it costs to use the services of a professional stager is small when compared to selling your Florence house quickly and all the interest dollars you can save.