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John Rathbun
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    CRS: Certified Residential Specialist
    GRI: Graduate REALTOR® Institute
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Speed Cleaning- A Clean House Ready to Show in a Half-Hour

Wednesday, March 18th, 2009

De-clutter – Go through all key rooms picking up all clutter. Do not be concerned about where it should go. Put it all in a closet: catalogs, bills and newspapers, pet toys, handbags, shoes, sports equipment, stray DVDs, etc. 4 minutes

Wipe Down – use a small cleaning caddy with all the products and gloves.

Kitchen – Spray an all-purpose cleaner on kitchen counter top. Remove fingerprints from stainless-steel surfaces.

Dining room – Wipe down the dining room table and other surfaces like china cabinet or server.

Bathroom – Spray bathroom sink, vanity, counter tops with disinfectant. Clean mirror. Spritz all outside surfaces of toilet with disinfectant and wipe down. Using cleaner in water and toilet brush. Scrub under the rim and flush. 10 minutes

Dust – Dust coffee table, TV ( including screen), entertainment center, frames and collectables on display. Then dust the floors in the kitchen, living room, great room, bathroom. Finish up by defurring couches and chairs with a lint roller. 5 minutes

Empty – Clear out the sink and put dishes in the dishwasher. Empty waste basket in the bathroom and take out the trash. 2 minutes

Restock – Put out fresh hand towels, a box of tissues, and hand soap. Put out fresh place mats. 4 minutes

Display – Fluff and arrange throw pillows and push couch cushions that might be out of kilter. Make and instant centerpiece by throwing fruit or vegetables into a decorative bowl in the center of the dining room. 4 minutes

Green New Home Construction, Can I Afford It?

Monday, March 2nd, 2009

We see green homes advertised in national publications all the time. While it is debatable whether or not the earth is warming, I feel that it is our responsibility to be kind to the Florence environment when we can. While many “green” details cannot be retrofitted to existing construction, there are several simple ways to reduce your “utility footprint” on the world when building a new home in Florence. As a bonus, YOU SHOULD HAVE GREATLY REDUCED HEATING AND AIR CONDITIONING BILLS.

If you are planning to build your dream home in Florence, plan to ask your chosen builder about a few easy changes to the norm:

1 – Construct the outside walls using 2 X 6 studs instead of 2 X 4. The extra space will allow the use of R-19 insulation instead of the more common R-15.

2 – Insulate the attic with R-42 value product.

3 – Use Low E, argon insulated windows

4 – Consider a front loading washer. They use 50%less energy and 33% less water.

5 – Tank less water heaters reduce energy consumption by up to 40% by heating water only on demand and avoiding standby loss.

6 – A radiant barrier applied to the attic roof. There is emerging technology in attic roof coatings that will also reduce heat penetration in the Florence, South Carolina summers.

Above chart shows an actual Florence home built using these features, showing the 2007 utility bills. CONSIDER THE VALUE OF A FEW EXTRA CONSTRUCTION DOLLARS OVER THE MONTHS, YEARS, AND DECADES YOU WILL OWN YOUR NEW HOME IN FLORENCE.

Check out these sites to make your home more green: tankless hot water heater, radiant barrier, low-E Argon gas windows, front loading washing machines.

Home Staging

Thursday, February 12th, 2009

There are so many decisions to be made when getting ready to put your home on the Florence market. One extremely important concept to understand is the difference between house and home. For the years that you and your family have lived there, it has been your “home“. You have decorated it and arranged furniture in it to suit the wants, needs, and tastes of your family.

Now, to successfully market your “home” in Florence we need to turn it into a “house“. You may ask, “What in the world is the difference?” Most prospective Florence buyers can only see your home as you have it decorated. The best way to display your Florence home is to make it a neutral palate. That way, prospective buyers can begin to imagine their own furniture and decorations in the house. Their goal is to make it their own “home”. When they can see their things in your house, only then will offers be made.

Why should I pay someone to stage my house? A professional decorator and stager could save you thousands of dollars. By adding or taking away color, rearranging your furniture, helping you de-clutter, a professional stager knows how to make your Florence house show itself off the best it can.

In the Florence market that we have in 2009, with more than normal inventory (competition), you should want to give yourself every advantage. What is going to make your Florence house stand out above all the others? Your floor plan can be arranged to look so much larger than the house next door, when in reality they are the same. A professional stager can accomplish that.

The longer your home stays on the Florence market the more money it costs you. The little it costs to use the services of a professional stager is small when compared to selling your Florence house quickly and all the interest dollars you can save.

Market Recap

  • Avg. Sales Price: $164,657

  • Avg. Days on Market: 106

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