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johnrathbun
John Rathbun
REALTOR®

    CRS: Certified Residential Specialist
    GRI: Graduate REALTOR® Institute
    ABR®: Accredited Buyer's Representative

Direct: 843-230-1600




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Archive for February 2009

Home Staging

Thursday, February 12th, 2009

There are so many decisions to be made when getting ready to put your home on the Florence market. One extremely important concept to understand is the difference between house and home. For the years that you and your family have lived there, it has been your “home“. You have decorated it and arranged furniture in it to suit the wants, needs, and tastes of your family.

Now, to successfully market your “home” in Florence we need to turn it into a “house“. You may ask, “What in the world is the difference?” Most prospective Florence buyers can only see your home as you have it decorated. The best way to display your Florence home is to make it a neutral palate. That way, prospective buyers can begin to imagine their own furniture and decorations in the house. Their goal is to make it their own “home”. When they can see their things in your house, only then will offers be made.

Why should I pay someone to stage my house? A professional decorator and stager could save you thousands of dollars. By adding or taking away color, rearranging your furniture, helping you de-clutter, a professional stager knows how to make your Florence house show itself off the best it can.

In the Florence market that we have in 2009, with more than normal inventory (competition), you should want to give yourself every advantage. What is going to make your Florence house stand out above all the others? Your floor plan can be arranged to look so much larger than the house next door, when in reality they are the same. A professional stager can accomplish that.

The longer your home stays on the Florence market the more money it costs you. The little it costs to use the services of a professional stager is small when compared to selling your Florence house quickly and all the interest dollars you can save.

Mortgage Money Available? Can I Get a Mortgage?

Wednesday, February 4th, 2009

We hear over and over that there is no credit available and that banks are not lending. There is a credit crunch! The news, both television and newspapers have stories of woe.

Speaking only of the Florence, SC market, all of my qualified clients have been able to quickly obtain mortgage commitments from both national, regional, and local banking institutions. With as little as zero percent to three and one-half percent down payment, there are numerous varieties of mortgage options.

First time home buyers, buyers moving up to larger housing, and the buyer looking to down size in Florence are all experiencing mortgage rates that equal or exceed HISTORICALLY LOW RATES. Currently, February 2009, 30 year mortgage rates are between 4.5% and 5% to the most qualified buyers. In 1982, I remember buying a house in Florence when prevailing rates were 16% – 18%. Keeping abreast of mortgage rates, options and terms allows me to help guide clients in the process of mortgage shopping in Florence.

My expertise is Florence real estate, not banking. As a first step in the process of buying a new home in Florence, I advise clients to begin talking to mortgage experts to become pre-qualified for a mortgage. This process is as important to the Realtor® as their client. We can then start looking for a home in Florence that fits the Buyers budget parameters and allows me, the Realtor®, more negotiating strength when we do find that perfect home.

Mortgage rates in Florence remain strong with very little devaluation. We have never experienced extreme increases and because we have a growing local economy we have yet to experience great decreases.

“Is now the right time to buy in Florence?” That question is frequently posed. Houses are selling in Florence, although it takes longer than in previous years, which means there is more inventory to select from. Available inventory and HISTORICALLY LOW MORTGAGE RATES make it a great opportunity to buy a home.

Market Recap

  • Avg. Sales Price: $164,657

  • Avg. Days on Market: 106

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