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Diane Gross, DRE Lic. #01217299
Realtor/Interior Designer
    Years of Experience: 18

    Re/Max Hall of Fame Award Recipient

Direct: (949) 929-6343



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Keller Williams Realty
Newport Estates. 2 San Joaquin Plaza Ste 150
Newport Beach, CA


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Attn: Buyers and Sellers in Orange County, CA

Wednesday, January 18th, 2012

Is it too soon to evaluate the 2012 housing market?  How about the economy?  Signs are pointing to … up.  WAIT!  Don’t stop reading just because you don’t agree!  Did I mention?  After the holidays, keyword after, the movie lines were all the way across the parking lot.  The wait to be seated at CPK for dinner was 20 minutes and that was before 6 pm!

I believe there is a willingness for people to go back out and spend again.  They got a taste of it during the holidays and it didn’t stop afterward.  Yes, some businesses are laying off … many are hiring.  And, several are hiring in large numbers.  Don’t get me wrong.  It’s definitely still a mixed bag – 2 steps forward 1 step back. but that’s better than the other way around.

What does this have to do with the housing market?  Lots.  Unfortunately, for the consumer, what is one’s politics determines how one feels about the economy.  Also, it determines one’s outlook on life.

I’ve said it before and I’m sure I’ll say it again – you must be in the middle of it to know exactly what is going on.  This is the time of year in the normal ebbs and flows where real estate begins to pick up.  If my readers/clients insist on reading other people’s projections, make certain who you are listening to and that they are not just saying what you want to hear because they’re matching your own belief system.  In other words — know your source!  Is the writer really in the field and literally out there working with Buyer’s and Seller’s all over Orange County, California?   The fact is, what I’m saying won’t be the case everywhere; and this is why you need your Realtor; but, here goes:

This is what I’m already seeing this year:

  • Inventory is down.  Check!
  • Buyers are out there.  Check!
  • Interest rates are low.  Check!
  • Pricing is down.  Check!
  • Multiple offers abound.  Check!
  • People are tired of waiting.  Check!

Sounds to me like a comeback…

If you agree; and you’re ready to begin working toward either a sale or a purchase of Real Estate, visit my website by clicking here!

As always, I’d love your feedback; and, to receive notice of my future postings, sign up below.

 

How I Love (thee)… Keller Williams

Tuesday, January 17th, 2012

Let me count the ways…

Every time I turn around I’m telling my Assistant, Samina:  “That’s why I came to Keller Williams.”  When I first made the decision to come here, I thought it was a handful of very important items.  Now I recognize just how often I say it.  So, … “How Do I Love Thee, Let me count the ways”:

1 the location
2 the building
3 the cleanliness
4 the structure
5 the Team Leader
6 the Realtors
7 the family (Team)
8 the teaching
9 the support
10 the meetings
11 the classes
12 the sharing
13 the team building
14 the profit sharing
15 the technology – e-Edge
16 the passive, willable income

17 kw cares (Be sure to ask me what this is!)

Oh, and by the way, Buyers and Sellers, a happy Realtor is a Happy Realtor — you’ll enjoy working with us!

Agents – If you ultimately choose to work with Keller Williams Realty anywhere inside the country, or internationally, because of my BLOG, please list me as your Sponsor when you sign the paperwork.  The email address to use for this is:  diane.gross2@gmail.com.  Thank you!

Do you want to know more?  Don’t hesitate to email me:  di@homesforsaleOC.com, click here to visit my website; or, call me today at 949-929-6343.  Oh, by the way, I apologize ahead of time because you’ll need to leave a message as I’ll either be in my Team Meeting or listening to a $20 Million producer give us a class on how he works…

As always, sign up below to be notified of future blog entries; and, I’d love your feedback.

 

I Looked Forward to Coming to Work at KW Today!

Monday, January 9th, 2012

Can you say that?

Sunday, I recognized that I haven’t been this excited about going to ‘work‘ on Monday, ever, … at least that I can remember; but, I was yesterday!! I couldn’t wait to start picking up the phone again to call my clients that I haven’t been in touch with by phone for some time; and, I must apologize to them.  I had become so accustomed to communicating by emails and texts, because it’s faster, and because it ‘seemed‘ that that was their preferred method of communication, and of course, I hate to interrupt people for a business call.  It’s really difficult for me to make it a ‘business‘ call because I consider my clients as friends and I’d rather just see how they’re doing, and it seems inappropriate to mix business and pleasure.

Getting in touch with my 5000 plus client base is all thanks to the recently begun 90 day challenge here in Newport Beach at my new Keller William’s office.  When I first got my license in ’92, I learned the business with the Sweathogs, Floyd Wickman program.  Nothing like ‘going back to basics!’ (Note to my clients:  It may take me a while to get through my list and I may not have your current phone number, so if you should happen to call me first, that’s okay!!)

Of course, this 90 day challenge has it’s own twists 20 years later, but what’s absolutely amazing is our group is growing rather than having Realtors drop off.  The leader of the group is absolutely amazing and a testament to the talent that this office has.

I’ve been giving it lots of thought about why I’m so happy at this office.  Besides getting in touch with my long-time clients, what’s equally as exciting is I’ve already had other Realtors contact me to determine if Keller Williams is right for them.

I have to say, one of the most important reasons to choose Keller Williams is that they believe in building a future for us as Realtors through their profit sharing plan. I’m certain, if you’re a Realtor reading this, that you can admit that you know many Realtors upon retiring that have nothing to show for their work. The Keller Williams program enables Realtors to have a future beyond selling Real Estate.

If you know me, you know that I have a loud voice.  I didn’t hesitate to tell Brock, my new Team Leader this fact, as I was concerned about the others around me.  My old office was more like a library and I didn’t want to get started on the wrong foot.  To my surprise, he said that was not a problem here.  Now that I’m here I can see why!  Everyone is sharing in each other’s success and we’re all pushing forward.

Agents – If you ultimately choose to work with Keller Williams Realty anywhere inside the country, or internationally, because of my BLOG, my kids and I would appreciate it if you would list me, Diane Gross, as your Sponsor when you sign the paperwork.  The email address to use for this is:  diane.gross2@gmail.com.  Thank you!

Feel free to contact me to find out how this works at 949-929-6343.  Don’t hesitate to visit my website by clicking here to see more about the KW products and services.  I need to get back to calling more of my ‘friends!’

If you would like to sign up to receive notices of future postings, sign up below.

 

And, remember, I’m always interested in your comments or suggestions.

Orange County, CA Housing Market

Tuesday, November 29th, 2011

I Want to Give You Helpful Information…

Why don’t you take me up on it?

I’ve just reviewed my Google Analytics Report to see what type of information I provide is reaching the majority of my readers.  There were two articles I wrote that received the most attention from you:

1)  SB458 Didn’t work the way it was intended, and

2) You can still buy a condo with only 5% down.

As a Realtor, I perceived all of my other topics to be extremely helpful information to both buyers and sellers alike; and, according to the comments received, they were found to be well written and good information.  However, for whatever reason, they are not causing you to spend a lot of time on my site when compared to those two topics above.  Does this indicate that the majority of the information I provide is not useful to you?

Next month, I complete 20 years of working as a Realtor.  Having been in the industry all that time, I should have the ability to communicate to you just about anything you would want to know about Real Estate.  And, what I don’t know, I can find out for you.  The time I spend writing my Blog is significant and it should count for something.  I’d certainly like to have an open dialogue about my topics, and want to hear from you about what information you would be most interested.

So that you can track how successful this request is in receiving my reader’s suggestions, or to get an answer to your own burning question(s), sign up below to receive an automatic notice of new Blog entries.

 

If you’re interested in allowing me to assist you with your Real Estate needs, don’t hesitate to contact me at 949-929-6343 or, click here to see how I work.

Orange County California Real Estate

Monday, November 21st, 2011

Are you as confused about the current housing market in Orange County, California as I am?  You should be because I’m confused and I should know more about what’s going on than you do!

Here’s a bit about why I’m confused.  I’m fairly up about what seems to be happening, or about to happen, but I’m always a bit more optimistic than most.  I come by this naturally because even though I’ve been in Real Estate since 1992, this is the first down market I’ve been involved in as a Realtor.  Because I know this about myself, I’m always checking myself by asking servers in restaurants I frequent how their business has been.  They’re still disappointed but I’m seeing the bars at say, Islands full instead of being the only one there.  I’m also aware that openings for employment positions are on the rise.  I try not to listen to national news because it’s usually not pertinent to our market and it’s always a downer, whether accurate or not.  I keep track of the inventory as reported in our weekly office meetings and I see inventory dropping; and, I listen to how other Realtors are conversing, and I make a determination by how busy they are and I am.  I’m hearing and seeing that loans are getting a bit easier to come by.  There are again a lot more options than just the 20% down slam dunk loan.  So, even the Banks are becoming a bit more aggresive.

Believe it or not, since May, I’ve averaged twice as many transactions per month as typical, but my income matches years’ passed.  That’s the cunundrum!  Business is up, interest is down, sales are up but prices are still dropping and interest remains among the lowest in history.  Typically, when this happens in our area, prices begin to jump up and they’re still falling … even with multiple offers.

I’ve also attempted to evaluate the type of buyers that are out there.  There are beginning to be a lot more first time buyers; but it’s difficult for them to compete with the investor/cash buyers, and it’s this type of buyer that is waiting to jump until the prices become low enough for them to see a property as an investment.  Also, we’ve gotten far enough removed from when many first started short-selling for those previous owners to be back in the market.  An even more interesting factor is I have more listings than usual demonstrating that Sellers are again willing to test the market.

At this point, given all of the above, I’ve got to say that the market in Orange County, CA is coming back…  What do you think?  Be sure to send your comments.  I’d love to hear from you. 

To contact me or to learn more about how I work, visit my website by clicking here.

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Can I Still Buy a Condo with 5% Down?

Tuesday, June 7th, 2011

A loan for condos with 5% down might disappear!

I was reviewing what subjects people were looking for when they came to my blog and far and away the most popular topic was whether they could buy a condo with 5% down.  As a reader, you’re probably even wondering if you should invest in a condominium at all because of rumors that a condo is not a good investment.

First, I need to define what a condo is in Irvine California, as well as Southern Orange County, California.  Many relocating to the area are accustomed to condos being only ‘stacked’ living, or one unit directly on top of another.  In Irvine and Orange County, condominiums can even be detached homes.  Typically, even town homes are referred to as ‘condos.’  The label has more to do with the way the builder designated the unit when it was built, than it does the type of property it is and the rest has to do with some (important) legal mumbo jumbo.

What I’ve noticed is, if you buy a Condo in an area that contains a lot of condominium units, for instance, in Irvine’s Woodbridge Association, where a greater than 50% of the properties are condominiums; then they tend to hold their value as well as detached homes.  I have also noticed a much longer time on the market to sell a condo in Laguna Niguel, for instance, where there are far fewer condominiums.  In Irvine, when a property has all the same aspects as a detached, single family residence; except it’s attached, you might see a price difference of about $100,000.  What you need to understand in this circumstance is you’ll also be selling it for about $100,000 less.

Another not well known fact is that lenders charge about an 1/8th of a point higher interest rate for a condo. In most cases, that does not affect the payment by that great of an amount and when property values are in the range they are here in Southern Orange County, it enables buyers to purchase more space for a more affordable price in a highly desirable area with a highly rated school system wherein all four of its high schools are rated in the Top 10 in the State; and, Irvine is typically listed in the Top 10 safest US cities for its size.

Another factor about which a condominium buyer needs to be aware has to do with FHA purchases or non-cash purchases, especially in the lower price ranges throughout Orange County, CA. It will be much more difficult to get a loan if there is a large area home owner’s association delinquency, a large number of non-owner occupied homes, etc.  These condos tend to sell for cash if they do not qualify for low down purchases. On the other hand, you may want to consider whether a purchase in this area is a smart move. If you require more information on this, be sure to contact me at 949-929-6343 or visit my website and email me by clicking here.

Going back to the initial question of your ability to buy a home with 5% down or less, depends first on your lender and second on your FICO (credit report) scores.  This is why FHA loans are so popular; but you need to keep the issues above in mind.  Unfortunately, the amount down currently allowed to purchase a home or condo might be about to change. The government is considering enforcing a nothing less than a 20% down rule. You’ll need to stay informed through this Blog by signing up below to receive an email notice of new blog postings.

 

As always, I look forward to your comments or questions!

Come On Buyers — Get Real

Friday, June 3rd, 2011

I’ve been giving a lot of thought about what is happening in Real Estate lately, both in Irvine, California and Orange County, California as a whole.  What I’ve seen is that the buyers are still out there … waiting.  Well, not really waiting; they’re looking, and then dropping out of the market.  I’m questioning why this is happening and I think I have the answer.

It’s both because of the media building false expectations; and, the Buyers’ expectations of what is available looking like a palace.  By this I mean the following:  The media has set up the Buyers to expect something greater than what there is.  Buyers are aware the prices have gone down, so they ‘think’ they can LOWER their purchase price and get something more than special.  When they get into the market and start looking they find out that this simply is not the case!  Even if you keep your expected purchase price at the same level it was before, you might be able to buy more square footage; but it doesn’t mean that the home will be perfect.  No home is perfect at any price.  This hasn’t changed with the downturn in the market.  It’s always been like this.

Many buyers think they can follow the pricing in the market down and get more.  I’m sorry to be the bearer of bad news; but this is illogical.

Buyers should, instead, be thrilled that they can get what they can for the price homes are priced at today!  Eventually, the cycle will begin again; and though we’ve lost money owning property today; tomorrow, by owning, we will gain it back.

Another mistake buyers make today is they believe the only time to buy is when the market is at its lowest.  You can read some of my earlier postings to see why this is simply not the case. 

Buyers… Even if you cannot buy exactly what you want today, it is worth getting into the market so you can buy what you really want later.  Get out there, look for property and be realistic.  As long as you hold onto your property beyond the downturn, you gain.  Plus, you get to be a homeowner.  Isn’t that what it’s really all about… having a roof over your head to call your own?  Why have we lost site of this?

I’d love to hear from you, your thoughts; and work with you when you’re ready to buy.  Find me by clicking here.

And, if you like the information I’ve provided be sure to sign up for email announcements of future blog entries below:

 

Any Questions?

Monday, March 21st, 2011

I’m wondering if you have any questions you would like for me to address regarding Real Estate in Irvine, California or other parts of Orange County?  Even if it’s for other areas of the Country, I can search the answers for you.

In the meantime, I’ll let you know business is picking up. I have an offer out for a Buyer in La Mirada and there are three buyers for the seller to choose from — yikes.  I have a listing with two offers on it already, and another listing coming in Laguna Niguel — a three bedroom detached home that will be priced around $440,000 that should sell rather quickly; and I have a fantastic home in Northwood, Irvine CA on for sale at $950,000 with lots of incredible remodeling completed.

I have three websites for you to visit and I’m twittering too.  To reach me or to see homes for sale all over Orange County, go to:  homesforsaleorangecounty.me , or for assistance with acquiring your property value, should you decide to sell your home or require information on getting your dollar amount for tax reassessments, go to  irvinepropertyvalue.me.  Or, you can contact me by phone at 949-929-6343.  Be sure to visit my main website to learn more about how I work and see some samples of Interior Design, go to:  selecthomesbydi.com.  I’ve just begun a new Twitter account strictly for Real Estate purposes.  To follow me on my Real Estate Business Twitter account, search for my full name as shown on my California Real Estate License:  Diane KM Gross.

I look forward to hearing what you want to know about Real Estate.  I truly do want to encourage you to write in.  And, so that you don’t miss out on my answers, be sure to sign up below to receive an email notice when your answers have been posted.

 

Can You Trust Any Realtor? – Even Me!

Saturday, March 5th, 2011

Boy, I hope so; but…   Part VI

Choosing the Right Realtor for you!

In today’s market, I hate to say it, but using a new Realtor, a family member, or at the very least, someone who has never sold before, should not be considered in the least.  Things have gotten way too complicated.  It’s difficult enough for me to decipher right from wrong when, for instance, this person or that person is talking about whether you should sell short or foreclose or whether you will need to go bankrupt; however, at least I can tell when something ‘sounds’ awry.  For instance, as I’ve probably said in some earlier blog entries, when attending three different classes on the same subject I hear three different perspectives.  How does one know which is correct?

In this particular case, it’s about how your sale might be handled after a short-sale or a foreclosure.  People are uncertain as to whether your debt will really be forgiven; and, should you need to sell or leave your home, what is the safest way for you to proceed.  It’s also unclear as to whether you would be required to go bankrupt to alleviate the risk of having to pay the debt in the future.  These are not small issues; and many Realtors believe they know they know the answers to these questions.  How could they, based on this or that person’s opinion?  This issue is untraveled waters and I believe no one really knows for sure what’s correct.  There are people representing themselves as professionals or specialists in this arena who just might be giving you the wrong advice.  Early on, anyone could advise on this subject and charge for their services up front.  Mor recently, last I knew, the person advising you now must have a real estate license.  Well, I’ve talked to people running this type of ‘advice giving’ business and I’m not sure the information they’re giving their clients is correct!  I certainly wouldn’t want to put my stamp of approval on it!!  I’ve asked attorneys, CPAs other Realtors and those that ‘say’ they’re experts in the subject; and no one agrees!  My chosen Title Rep believes come 2012, when a law that deals with bank losses runs its course, the Banks might choose to come after people for their deficits created during this time when, in fact, they were lead to believe their debt would be free and clear and that there would be no tax ramifications, either.  Others say:  “There’s no way the Banks are going to come after all of us!”  Have you ever seen the banks turn their backs on a money making opportunity? 

There are some really strange money-making plans going on out there right now and this is just one of them.  I can tell you, by me not trying to represent you in a matter such as these, I AM looking out for you … and I believe that is what’s most important—to have a Realtor that you know is looking out for you!

Di wants to hear your opinion. Feel free to comment herein or call her at 949-929-6343 or email:  diane.gross2@gmail.com. To see more about how Di works, click here.

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