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Diane Gross, DRE Lic. #01217299
Realtor/Interior Designer
    Years of Experience: 18

    Re/Max Hall of Fame Award Recipient

Direct: (949) 929-6343



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Keller Williams Realty
Newport Estates. 2 San Joaquin Plaza Ste 150
Newport Beach, CA


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Orange County CA Market Changing! ?

Tuesday, May 22nd, 2012
Finally a recognizable and ongoing change in the Orange County, CA housing market!
I hate to feel like, when I give you information about the market that it feels like I’m pushing you into making a decision to buy a home sooner than you’re ready, but I also feel I should keep you informed on what I’m seeing and hearing about the Orange County, CA housing market.  Ultimately, it’s your choice when you’re ready to buy.
 
I’m hearing that because the stock market appears to be performing better that interest rates might go up.  Historically, as long as I’ve been watching (about 20 years), rates tend to be higher around June 8 and Dec 8, and lower closer to April 8 and October 8.  My concern, given how low they’ve been for so long, is that they’ll go up, and maybe not come back down as low as they are right now.  Though, given it’s an election year, I can’t imagine any political party wanting higher interest rates; but, then again, it might show strength in the economy and give the Democrats a boost.  Obviously, I have no crystal ball, but it does concern me.
 
I recognize that many buyers are still hoping to purchase a short-sale enabling a purchase at a more affordable price in any one particular area of choice.  Just so you are aware, there are fewer and fewer short-sales, and since the standard sales are beginning to push prices up, short-sale prices will follow the upward trend.  I saw numerous short-sales that closed only a few months ago priced at $579k that are currently selling for as much as $100,000 higher and there are 6 families waiting at the door to see the home.  SOUND FAMILIAR?
 
When I moved here in ’95 and got my license in CA in ’96 there were no short-sales left.  Coming from Kansas, I didn’t even know what a short-sale was…  And, that downturn started in ’91.  This one has already been 6 years old.  I’m not claiming to know what will happen, just historical facts that it might be helpful for you to be aware of. You might wonder if this is another politically motivated false start; however, unlike previously, the Government has not put out any particular incentives to get the Orange County, CA market moving again.
 
A month or two ago, Aliso Viejo was lagging behind other OC communities.  This past weekend showed me that it is definitely catching up!  No longer are there 50% gains to be had off of the highest priced sales from ’06.  When sending information yesterday to one of my buyers, I was seeing less than a gain of $200k on homes currently priced in the $600k range.  Even still, should a buyer make $200,000 it’s no slouch!!  Buyers — better in your pocket than the sellers!!  Sellers — your time is coming!!
So, if you’ve been waiting on the fence for a sign… this may well be it!  If you’d like to discuss this further or to begin your home search, call me at 949-929-6343.  You can also visit my website by clicking here.
As always, I’d love your comments, and be sure to sign up below to begin to receive notices of future Blog entries.

 

How I Love (thee)… Keller Williams

Tuesday, January 17th, 2012

Let me count the ways…

Every time I turn around I’m telling my Assistant, Samina:  “That’s why I came to Keller Williams.”  When I first made the decision to come here, I thought it was a handful of very important items.  Now I recognize just how often I say it.  So, … “How Do I Love Thee, Let me count the ways”:

1 the location
2 the building
3 the cleanliness
4 the structure
5 the Team Leader
6 the Realtors
7 the family (Team)
8 the teaching
9 the support
10 the meetings
11 the classes
12 the sharing
13 the team building
14 the profit sharing
15 the technology – e-Edge
16 the passive, willable income

17 kw cares (Be sure to ask me what this is!)

Oh, and by the way, Buyers and Sellers, a happy Realtor is a Happy Realtor — you’ll enjoy working with us!

Agents – If you ultimately choose to work with Keller Williams Realty anywhere inside the country, or internationally, because of my BLOG, please list me as your Sponsor when you sign the paperwork.  The email address to use for this is:  diane.gross2@gmail.com.  Thank you!

Do you want to know more?  Don’t hesitate to email me:  di@homesforsaleOC.com, click here to visit my website; or, call me today at 949-929-6343.  Oh, by the way, I apologize ahead of time because you’ll need to leave a message as I’ll either be in my Team Meeting or listening to a $20 Million producer give us a class on how he works…

As always, sign up below to be notified of future blog entries; and, I’d love your feedback.

 

I Looked Forward to Coming to Work at KW Today!

Monday, January 9th, 2012

Can you say that?

Sunday, I recognized that I haven’t been this excited about going to ‘work‘ on Monday, ever, … at least that I can remember; but, I was yesterday!! I couldn’t wait to start picking up the phone again to call my clients that I haven’t been in touch with by phone for some time; and, I must apologize to them.  I had become so accustomed to communicating by emails and texts, because it’s faster, and because it ‘seemed‘ that that was their preferred method of communication, and of course, I hate to interrupt people for a business call.  It’s really difficult for me to make it a ‘business‘ call because I consider my clients as friends and I’d rather just see how they’re doing, and it seems inappropriate to mix business and pleasure.

Getting in touch with my 5000 plus client base is all thanks to the recently begun 90 day challenge here in Newport Beach at my new Keller William’s office.  When I first got my license in ’92, I learned the business with the Sweathogs, Floyd Wickman program.  Nothing like ‘going back to basics!’ (Note to my clients:  It may take me a while to get through my list and I may not have your current phone number, so if you should happen to call me first, that’s okay!!)

Of course, this 90 day challenge has it’s own twists 20 years later, but what’s absolutely amazing is our group is growing rather than having Realtors drop off.  The leader of the group is absolutely amazing and a testament to the talent that this office has.

I’ve been giving it lots of thought about why I’m so happy at this office.  Besides getting in touch with my long-time clients, what’s equally as exciting is I’ve already had other Realtors contact me to determine if Keller Williams is right for them.

I have to say, one of the most important reasons to choose Keller Williams is that they believe in building a future for us as Realtors through their profit sharing plan. I’m certain, if you’re a Realtor reading this, that you can admit that you know many Realtors upon retiring that have nothing to show for their work. The Keller Williams program enables Realtors to have a future beyond selling Real Estate.

If you know me, you know that I have a loud voice.  I didn’t hesitate to tell Brock, my new Team Leader this fact, as I was concerned about the others around me.  My old office was more like a library and I didn’t want to get started on the wrong foot.  To my surprise, he said that was not a problem here.  Now that I’m here I can see why!  Everyone is sharing in each other’s success and we’re all pushing forward.

Agents – If you ultimately choose to work with Keller Williams Realty anywhere inside the country, or internationally, because of my BLOG, my kids and I would appreciate it if you would list me, Diane Gross, as your Sponsor when you sign the paperwork.  The email address to use for this is:  diane.gross2@gmail.com.  Thank you!

Feel free to contact me to find out how this works at 949-929-6343.  Don’t hesitate to visit my website by clicking here to see more about the KW products and services.  I need to get back to calling more of my ‘friends!’

If you would like to sign up to receive notices of future postings, sign up below.

 

And, remember, I’m always interested in your comments or suggestions.

I Wasn’t Looking to Change Real Estate Brokerages Either!

Monday, January 2nd, 2012

Though this posting is meant for other Realtors, Buyers and Sellers will see right away why working with a Realtor representing Keller Williams Realty is to their advantage.  (For Buyers and Sellers reading this entry, you may wish to begin with the previous posting first.)

REALTORS, like probably most of you, I was not even looking to change Brokerages.  I loved Re/MAX, and the management has offered for me to come back at any time, so there are no ‘hurt’ feelings, and nothing occurred to make me angry causing me to leave.

I had been hearing from a KW manager in San Clemente over the past year.  Though I can’t even remember how we first came to know each other, I’ll bet he does.  Each time we talked, he kept making suggestions about how to further build my business.  (I do run my Real Estate work as a business and not just as an individual selling Real Estate; and, I’ve had lots of experience running small businesses.)  A few weeks ago, he asked me to meet him for lunch.  I told him straight up I was not going to leave Re/MAX, as I was very happy there, and I most certainly was not going to relocate to a San Clemente office as most of my business tends to fall around Irvine; however, I can’t tell you how impressive he was with his marketing knowledge, and I knew I’d pick up some more helpful information.  For me, not going to San Clemente was a very good decision.

In this most recent discussion, KW’s ‘old’ way of doing business that you may have heard of in the past … bringing Realtors into KW so you could make money on the ‘down rung’ never came up.  This is no longer KW’s big push.  The benefits are their support and the new E-Edge Advantage (see my previous Blog entry). However, I’ve since learned that earning money this way, through the company is willable and who wouldn’t want that for their kids.

The San Clemente manager recommended I come see his ‘good friend’ in Newport Beach.  I was so impressed with what I saw here, it was amazing!  I attended a very enthusiastic office meeting, a bit like the style of Anthony Robbins; and was invited to their holiday party without even joining.  The party was well attended and the enthusiasm was abundant!  Everyone wants to know you and help you get to where you want to go!  They even had a $20mil producer come up from San Diego and talk about how he works.  He will be presenting a class in January with no worries about someone ‘steeling’ his way of doing business!

The company offers progressive ways of marketing and is always looking to make adjustments to what they do, bettering your future.  I heard at my new Realtor Orientation class today that Nationally they run in the black and it’s evident in the way they run their offices.  Everyone is smiling!

Though I’m just getting set up at my new office in Newport Beach, CA and my website is not completely up and running, please feel free to visit my NEW company website by clicking here and see all the wonderful products offered!  Financially, I believe you’ll find the cost of working here very competitive.  If you want to contact me to discuss all the advantages, please do at 949-929-6343!  Since I’m still new to the company, I can readily inform you of the differences and advantages and there’s so much more I can tell you!  If you decide to interview with Keller Williams because of this Blog, I hope you’ll let me know you liked the information I provided.

Agents – If you ultimately choose to work with Keller Williams Realty anywhere inside the country, or internationally, because of my BLOG, my kids and I would appreciate it if you would list me, Diane Gross, as your Sponsor when you sign the paperwork.  The email address to use for this is:  diane.gross2@gmail.com.  Thank you!

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As always, I’d love your feedback!

Orange County, CA Housing Market

Tuesday, November 29th, 2011

I Want to Give You Helpful Information…

Why don’t you take me up on it?

I’ve just reviewed my Google Analytics Report to see what type of information I provide is reaching the majority of my readers.  There were two articles I wrote that received the most attention from you:

1)  SB458 Didn’t work the way it was intended, and

2) You can still buy a condo with only 5% down.

As a Realtor, I perceived all of my other topics to be extremely helpful information to both buyers and sellers alike; and, according to the comments received, they were found to be well written and good information.  However, for whatever reason, they are not causing you to spend a lot of time on my site when compared to those two topics above.  Does this indicate that the majority of the information I provide is not useful to you?

Next month, I complete 20 years of working as a Realtor.  Having been in the industry all that time, I should have the ability to communicate to you just about anything you would want to know about Real Estate.  And, what I don’t know, I can find out for you.  The time I spend writing my Blog is significant and it should count for something.  I’d certainly like to have an open dialogue about my topics, and want to hear from you about what information you would be most interested.

So that you can track how successful this request is in receiving my reader’s suggestions, or to get an answer to your own burning question(s), sign up below to receive an automatic notice of new Blog entries.

 

If you’re interested in allowing me to assist you with your Real Estate needs, don’t hesitate to contact me at 949-929-6343 or, click here to see how I work.

Were We Duped? !

Friday, September 30th, 2011

Hello All,

You probably noticed I haven’t written in a while.  That’s because my mind is in turmoil about the market and how the government used all of us.  There’s a reason that none of us can figure out the housing market… that being whether it’s getting better or not?

All of you need to watch an HBO movie special:  Too Big To Fail.  Besides being an excellent movie with wonderful actors, it’s very informative.  You may think you know all there is to know about what we’ve just lived through; but, trust me, you don’t.  After watching this movie, you’ll most certainly be better informed.

In the movie, Paulson (William Hurt) states that he has a torpedo in his pocket and he, and I think it was Bernanke (Paul Giamatte) or Geithner (Billy Crudup), said he was going to have to use it.  I believe that the torpedo was the period of time when the government was giving the buyers’ incentives of up to $8,000 when purchasing a new home.  You might remember that during that time, it appeared that the market was back!  The extra incentive stimulated the market, but as soon as the money ran out, so did the market; and, it hasn’t really come back since then.  I’m certain that Buyers were thinking the extra money would magically reappear once the government recognized that it was still needed and because it seemingly worked so well… but to no avail.

So, over an $8,000 gimme, the Buyers all went back into hibernation… hoping that the government would see the market die down again, and come back to the rescue.  Instead, the money went to the banks, litterally in hopes that the banks would lend that money to buyers supposedly making it easier to get loans, since, at the time; and still today, it was meant to loosen up the bank’s hold on their dollars.  But, unfortunately, also to no avail, as the government had not put the stipulation in writing that in order for the banks to get the money, they had to agree to lend it.

At the time that the torpedo was released, unbeknown to the general public and Realtors in particular, I, as well as many others, believed at the time that the market was already coming back.  SURPRISE!!  Finally, for me at least, last Thursday, (eight days ago) after Bernanke performed his latest trick, the housing market DID pick up for me.  The market actually felt like days gone by, and so far, it’s sticking.  Maybe that trick worked?  Or, maybe it’s just another torpedo ? !

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As always, I’m looking for your comments to this blog. To see more about how I work, be sure to look me up on my website by clicking here.

California’s SB458 Works Opposite of Intent

Thursday, July 28th, 2011

Ut Oh, California’s new SB458 bill that was passed a couple of weeks ago was intended to keep borrowers from having to repay their deficiencies on both their First and Second or Equity Line loans in the case of a short sale.  Unfortunately, it appears that it will work in the reverse.  Instead of protecting consumers from having to repay deficiencies after a short sale; it appears the banks will shut down negotiations for short sales altogether and opt for foreclosure instead.

The bill’s written perfectly for those that sold short already.  It’s no longer limited to purchase money loans; and it no longer excludes Second loans or Equity Lines of Credit.  SB458 specifies, in my interpretation (though you should discuss this with your attorney), for any lender on a property of 1-4 units whose loan is solely collateralized by the property is compensated by means of a short sale; they are no longer able to seek remedy for the deficiency afterward.

Just when some of the major banks like Bank of America; and now Wells Fargo, or any bank utilizing Equator as an organizational method, have finally hired (almost?) enough staff and stopped losing paperwork; and are actually accomplishing the completion of short sales in a more reasonable amount of time; this law unintentionally cut everyone off at the knees.

In Southern California, it’s customary for the First Loan to offer the Second an approximate $3,000 settlement for short sales; and, in most cases, it was accepted. I’m guessing this was because the Second/Equity Line of Credit holder could eventually pursue compensation through the courts with a deficiency judgment.

The author seemingly missed an unintended loophole.  A foreclosure still allows the lenders to seek a deficiency judgment.  What would be the incentive for either the First or the Second/Equity lender to choose a short sale any longer when they can still go ahead and foreclose and still have the right to pursue a deficiency judgement.  Unless this previously unnoticed omission in the Bill is quickly corrected to include protection for the consumer against a deficiency judgment in the case of a foreclosure, we may well have seen California’s last short sale.  The only way around this, to my knowledge, would be for these homeowners to take bankruptcy.  Then no one is the winner.  It leads to the consumer having ruined credit (worse than with a short sale); the Realtor’s are out of business unless you have an in with the banks to sell foreclosed properties (don’t even get me started on this); the banks expenses go up as a foreclosure is more expensive to close than a short sale; and my understanding is the banks are not allowed reimbursment of a deficiency judgment.

One can only imagine what this would do to the housing market, eh?  I’m working on a short sale right now.  After losing seven buyers all for different reasons, we finally have someone who will stay in the deal.  Unfortunately, the First and Second loans are not at the same bank.  Even though the First is offering $10,000 to the Second, the Second wants $27,000+.  I wonder where they think all that money’s coming from!  They already cut the Realtor’s commissions, they’re getting more from the First than usual and the Seller doesn’t have the money.  Unfortunately, these Seconds think the Buyers should pay it on top of the purchase price.  Does anyone out there think the home will appraise for those additional funds on top of the purchase price?  Even if the Second had incentive before the new law, they certainly don’t have any now.

Maybe all those folks that keep saying the banks have these stockpiles of foreclosed properties they’re waiting to release will be right after all…  YIKES!!

If you’d like to review SB458, click here.  To sign up to receive notice of future blogs, be sure to sign up below.

 

As always, I’d love to hear from you on how you feel about this topic and any other.  To see how I work or to hire me as your Realtor click here.

A Realtor with Heart — Part 2

Tuesday, June 14th, 2011

PART 2

It literally pains me to be working under these current economic circumstances.  I went into this business to help others personally when purchasing their most important investment in their lifetime.  As many of my clients will probably admit, that comes with a lot of personal and familial counseling.  To top this off, as my Business Slogan says:  to “Build Your Wealth Through Real Estate.” wherein many would become financially independent.  For the first time in my Real Estate career, many clients are not financially better off than they were when they bought their home. 

Often, my Title Rep will come by and ask me how I’m doing.  My willingness to share more than most, I told her that it was not a good day.  I had just received a phone call from another of my clients telling me that they thought they were not going to be able to keep their home.  My Title Rep reminded me that my clients need me to help them for this too; not only do I recognize this, I’m completely capable of doing so.  I simply wish it were not to assist them in this way. 

I NEVER looked at Real Estate as a Job.  It was a joy!  I knew I was improving my clients’ situations and that’s what I wanted from my life’s work.

When I first moved to California in the mid-90′s, I assisted a top realtor in Irvine, CA while getting my California license.  I didn’t understand the depression all around me because I came from a market that was thriving.  Now I get it, but I wish I didn’t!

There was one bright light about that time period in the mid-90′s.  It’s because the prices had decreased that my family and I were able to move from the mid-west and afford to purchase a home in Irvine, CA.  Just like 15 years ago; today, lots of people who otherwise would not have been able to buy a home in Orange County, California can buy something.  I have faith that those who have been pushed out of their homes will be able to, and will want to, buy again.  In the meantime, I’m here to help you make your way through it… whatever direction that might be!

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As always, I’d love to hear your comments and questions!  Should you require assistance in these tough times with the disposition of your home, or you’re not sure which direction to turn, click here to schedule a phone conference or evaluation session.

A Realtor with Heart — Part 1

Friday, June 10th, 2011

PART 1

You may be wondering how Realtors can “live with themselves” after having helped people into homes “they could not afford.”  Along with some personal thoughts that follow in Part 2 of “A Realtor with Heart,” below is a portion of a letter I forwarded to my client base and I thought it would give you some insight.

“I’ve enjoyed working with you throughout the years in Real Estate; and, as I’ve always indicated:  I want to be your Realtor for Life.  Unfortunately, when we have a life-long relationship; it’s not always going to be about happy times.  Because of the prolonged economic downturn, I’m finding that as much as I advised you to try, at all costs, to hold onto your homes; I’m really sad to tell you now that my experience has been that many cannot; or maybe, should not continue to try to make things work with their current homes.  If you or someone you know is finding it more and more difficult to make your mortgage payment(s); please be sure to contact me as soon as you recognize you have a problem.  I am here to advise you! 

Many who call themselves short-sale specialist are just looking to add your listing to their hundred’s of others and you will not be a priority to them.  Don’t think because I choose not to market myself in that way, that I cannot assist you by facilitating whatever steps your particular situation warrants … I CAN.
 
I would be happy to sit down with you to discuss the different options that are available to you, allowing for the best outcome; and possibly avoid a short-sale or foreclosure; preserve your credit; or, at the very least prepare you to rebuild your credit for a future purchase.  If you’ve already gone through the steps of a short-sale or foreclosure, I have an information sheet that will give you some sense of how long it will take for you to be able to buy your next property.  Just reply to this email and I will forward it to you. 
 
Di”

If you appreciate and want to work with Di, be sure to click here for her website where you can also find numerous property listings.

To receive notice of the publication of “A Realtor with Heart,” PART 2, sign up below.

 

As always, I look for your comments and questions!  Thanks to those of you who have left comments.  They’re much appreciated!!

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