The next step is to gear your marketing to where the buyers will take notice of your home for sale.
A survey was conducted by one leading real estate professional, Roger Butcher to find out how buyer’s found the home of their dreams. Following are the results:
- 40% through Firm or Salesperson brand recognition
- 20% saw the for sale sign
- 18% Responded to advertising but purchased a different home
- 8% met agent at open house, but purchased a different home
- 7% referred by a relocation company
- 3% bought the home advertised
- 1% bought the open house
- 3% Bought for a combination of reasons
Therefore, it is very important to address each of the above areas in your marketing plan. Of course, you will want to place more emphasis on the activities that solicit more buyers.
Advertising has changed with the advent of the Internet. It used to be that you could advertise in the local newspaper and you were done. Now with fewer and fewer people reading the newspaper on a regular basis, you want to insure your home is easily found on the world wide web. Another tactic of the past was to leave out information like the number of bathrooms to elicit a phone call, this is no longer valid as it will cause the buyer to pass over your home in favor of another one, that is easier to find information about. So, be sure to include all the pertinent information and have good quality pictures in all of your advertising.
Most people think about Open house as a way to sell your home. It is an opportunity for the uncommitted buyer to view your home. Plus you can utilize feedback from the open house to market your home more effectively, you will be able to see your home through a buyer’s eye.